Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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[ The Guardian | 2019-08-14 00:57:26 UTC ]
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Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

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[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
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Walmart removes pro-gun T-shirts and Verizon sells Tumblr: Tuesday Wake-Up Call

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[ Advertising Age | 2019-08-13 10:25:56 UTC ]
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[ AdWeek | 2019-08-12 21:22:39 UTC ]
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[ Crains New York | 2019-08-05 20:24:37 UTC ]
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[ Digiday | 2019-08-05 04:01:49 UTC ]
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[ Editor & Publisher | 2019-07-31 20:28:38 UTC ]
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[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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[ Advertising Age | 2019-07-24 19:58:59 UTC ]
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[ The Bookseller | 2019-07-24 14:13:37 UTC ]
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[ Advertising Age | 2019-07-19 19:26:04 UTC ]
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[ The Guardian | 2019-07-18 17:51:47 UTC ]
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[ Engadget | 2019-07-18 17:49:00 UTC ]
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[ Advertising Age | 2019-07-16 19:19:03 UTC ]
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[ Editor & Publisher | 2019-07-12 18:30:41 UTC ]
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[ Silicon Valley Business Journal | 2019-07-10 17:55:17 UTC ]
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[ Advertising Age | 2019-07-02 19:54:11 UTC ]
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