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From TMZ to ESPN, content deals stream in for Quibi's 'Daily Essentials'

When DreamWorks founder Jeffrey Katzenberg and former Hewlett-Packard and eBay CEO Meg Whitman announced the idea for Quibi last year, there was debate over whether millennials and Gen Zers would cash in on a mobile-only platform streaming shows lasting for 10 minutes or less. One thing is for... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-11 22:09:18 UTC ]
More news stories like this | News stories tagged with: #investigative journalism #steven spielberg #justin timberlake #idris elba #marvelous mrs #anthology


For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-16 19:19:03 UTC ]
More news stories like this | News stories tagged with: #call saul #bbc america #anthony bourdain #cast members #true detective #original shows #limited series #prime video #marvelous mrs #pearson #nielsen