How NBC News’ vertical sites became audience engagement laboratories

Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-08-05 04:01:49 UTC ]
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How NBC News’ vertical sites became audience engagement laboratories

Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-05 04:01:49 UTC ]
More news stories like this | News stories tagged with: #nbc news #news publisher


News Corp Answers Big Tech by Exploring its Own News Distribution Site

In a response to most news publishers’ checklist of needs from a digital conduit to their content, News Corp is Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-12 18:30:12 UTC ]
More news stories like this | News stories tagged with: #news publishers #news corp


Bipartisan Group of News Sites Launch Digital News Alliance for 2020 Election Advertising

A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
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Tensions Flare Inside The Messenger, a Fledgling News Site

The company’s high-volume approach to digital publishing has led to duplicated stories and alienated some of its journalists. At least one editor has already resigned. Continue reading at The New York Times

[ The New York Times | 2023-05-21 00:15:06 UTC ]
More news stories like this | News stories tagged with: #digital publishing


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


Buzzfeed to take over online news site HuffPost

The deal will bring together two of the world's most high-profile digital media firms. Continue reading at BBC World

[ BBC World | 2020-11-19 19:56:28 UTC ]
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How The Local’s Nine News Sites Tweaked Their Way to 11,000 New Paying Members During the Pandemic

Digital publisher The Local quickly became a focal point for English speakers across Europe when cases of the coronavirus were Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-17 19:30:22 UTC ]
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This vegan news site just became a plant-based food company

LiveKindly will now not just produce vegan content but also vegan food. For the past few years, LiveKindly has been a digital media company with a focus on plant-based food stories like “The Beyond Burger just launched at Ikea” or “Colgate just launched 2 certified vegan toothpastes.” Now it’s... Continue reading at Fast Company

[ Fast Company | 2020-03-12 14:45:06 UTC ]
More news stories like this | News stories tagged with: #$200 million #digital media


Launching Your Audience Engagement Strategy: Lessons From Krautreporter’s Playbook

German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
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Without Much Fanfare, News Corp’s The Sun Launches a U.S. Site

U.K. newspaper The Sun quietly launched a free U.S. website on Wednesday morning as News Corp tries to take advantage Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-08 22:45:38 UTC ]
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Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
More news stories like this | News stories tagged with: #facebook watch #jennifer howard #associate publisher


Tiger Woods’ failed Open bid is bad news for NBC

Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday victories would come, and in defying the... Continue reading at Advertising Age

[ Advertising Age | 2019-07-19 19:26:04 UTC ]
More news stories like this | News stories tagged with: #$8 million #big crowd #heavy lifting #oklahoma city #nielsen


Ratings show WJZ lost almost half of key audience for 5 p.m. news in wake of Bubala controversy

WJZ-TV lost almost half of its 5 p.m. news audience in a key demographic during the May sweeps in the wake of a controversial question by anchorwoman Mary Bubala and her subsequent firing, according to figures confirmed by the Nielsen Co. and WJZ. While ratings can be read, analyzed and spun... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-06-05 09:00:00 UTC ]
More news stories like this | News stories tagged with: #key demographic #subsequent firing


NBC News Snapchat show ‘Stay Tuned’ averages 25-30m viewers

Since Snap announced its integration with Comscore, NBC News and other digital publishers have trusted third-party measurement for their Snapchat traffic. The post NBC News Snapchat show ‘Stay Tuned’ averages 25-30m viewers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nbc news #digital publishers


Financially Strapped Digital News Site Mic Looks for a Buyer as Layoffs Loom

Digital news publisher and suddenly-strapped-for-cash Mic is in sales talks, according to sources familiar with the matter who speculated that Bustle Digital Group (BDG) or its founder, Bryan Goldberg, might end up buying it. Mic was founded in 2011 and has largely targeted millennials, covering... Continue reading at AdWeek

[ AdWeek | 2018-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #layoffs loom #sources familiar #bryan goldberg #social issues


NBC, Fox News and Facebook stop running Trump's anti-immigrant campaign ad

NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
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NBC News denies that it tried to shut down Ronan Farrow's Harvey Weinstein reporting

Ronan Farrow shared a Pulitzer Prize and received other major journalistic kudos for his investigation of Harvey Weinstein’s alleged sexual harassment, assault, rape and abuse of power during his long career as a movie mogul. But nearly a year after Farrow’s story made headlines and helped blaze... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize #harvey weinstein #long career


NBC News Chairman Lack Sees No Value for Publishers in Facebook

NBC News' Chairman Andrew Lack isn't optimistic on Facebook."Facebook doesn't have value for publishers really," Lack told reporters during a press briefing on NBC News' digital initiatives on Wednesday. "I call them Fakebook.""What's frustrating about Facebook is you can't have a relationship... Continue reading at Advertising Age

[ Advertising Age | 2018-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook doesn #nbc news #press briefing #digital initiatives #content creation


News UK to advertisers: Run your Facebook ads on our sites

"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook ads #news uk


Facebook news feed changes shift publisher audience development priorities

Now that Facebook is all but turning off publishers’ reach in the news feed, audience engagement pros feel vindication but also face new pressures. The post Facebook news feed changes shift publisher audience development priorities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-27 00:00:00 UTC ]
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