How NBC News’ vertical sites became audience engagement laboratories

Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-08-05 04:01:49 UTC ]

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Vice Media reportedly headed for bankruptcy

Plan comes amid waves of media layoffs and closures, including shuttering of BuzzFeed NewsVice, the global news publisher and TV company that was once valued at nearly $6bn (£5bn), is reportedly close to filing for bankruptcy.The company, whose assets include Vice News, Motherboard, Refinery29... Continue reading at The Guardian

[ The Guardian | 2023-05-02 14:10:53 UTC ]
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The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
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Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
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Digiday+ Research: News Publisher Subscription Index

The index is a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions. Continue reading at Digiday

[ Digiday | 2022-12-20 05:01:00 UTC ]
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Forbes’ Event Revenue Rises 60% as It Embraces Hybrid Formats

The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately held property, which in July scuttled its plan to go public via a... Continue reading at AdWeek

[ AdWeek | 2022-10-17 11:14:16 UTC ]
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Newsweek Hires Kevin Gentzel as Global Chief Commercial and Growth Officer

The legacy news publisher Newsweek has hired Kevin Gentzel as its global chief commercial and growth officer, a newly created role, where he will report to chief executive Dev Pragad, Adweek has learned. Gentzel began the role Wednesday. In the position, he will oversee all lines of revenue... Continue reading at AdWeek

[ AdWeek | 2022-10-13 11:12:10 UTC ]
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The News Movement and Its Unorthodox Vision Launch in the US

Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms. The publisher has attracted early attention thanks to both the... Continue reading at AdWeek

[ AdWeek | 2022-10-12 11:30:00 UTC ]
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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
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Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
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Morning Brew Tops $36 Million First-Half Revenue and Launches Its 10th Newsletter

The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020... Continue reading at AdWeek

[ AdWeek | 2022-07-12 10:01:54 UTC ]
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How Le Monde Plans to Net 150,000 English-Speaking Subscribers by 2025

In early April, the 78-year-old French news publisher Le Monde announced the launch of its first-ever English-language product, a key component of its ambitious plan to reach 1 million total digital subscribers by 2025. The publisher recently surpassed 450,000 digital subscribers, but its goal... Continue reading at AdWeek

[ AdWeek | 2022-05-02 12:45:49 UTC ]
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News publisher Lee faces renewed pressure from hedge funds

Newspaper publisher Lee Enterprises is facing renewed pressure from a hedge fund to speed up its transition to digital publishing and consider adding new digital-savvy leaders to its board Continue reading at ABC News

[ ABC News | 2022-04-14 21:27:45 UTC ]
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News Publisher Grid Aims to Differentiate Itself Through Its Interconnected Approach

Digital news publisher Grid debuted Wednesday with a series of stories, such as its intersectional report on the misinformation surrounding Covid vaccines and pregnancy, that reflect the multidisciplinary approach that it hopes to make its signature. Its launch comes amidst an explosion of new... Continue reading at AdWeek

[ AdWeek | 2022-01-13 15:27:57 UTC ]
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Alden sues Lee after news publisher rejects its takeover bid

Alden Global Capital hedge fund, owner of the Chicago Tribune, stepped up its attempts to buy Lee Enterprises this week, filing a lawsuit that accuses its board of denying shareholders of the newspaper publisher a voice in the matter. Continue reading at Baltimore Sun

[ Baltimore Sun | 2021-12-16 17:02:32 UTC ]
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Alden sues Lee after news publisher rejects its takeover bid

Nearly a week after Lee Enterprises rejected Alden Global Capital’s attempt to buy the newspaper publisher, the hedge fund responded Wednesday with a lawsuit accusing Lee’s board of improperly denying shareholders the chance to have a say on the offer Continue reading at ABC News

[ ABC News | 2021-12-15 23:34:05 UTC ]
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Buffalo News publisher rejects Alden Global Capital's takeover bid.

The board of Lee Enterprises voted 8-0 against an unsolicited offer by the hedge fund that valued the newspaper chain at $141 million. Continue reading at The New York Times

[ The New York Times | 2021-12-09 20:44:02 UTC ]
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West Virginia newspaper publisher sues Google, Facebook

A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News

[ ABC News | 2021-01-29 23:10:00 UTC ]
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Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week

[ Media Week | 2021-01-21 11:38:36 UTC ]
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‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-06 05:01:12 UTC ]
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