Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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James Murdoch criticises father's news outlets for climate crisis denial

Rupert Murdoch’s News Corp and Fox cited for ‘frustrating’ coverage of Australian bushfiresRupert Murdoch’s son has strongly criticised his family’s news outlets for downplaying the impact of the climate crisis, as bushfires continue to burn in Australia.James Murdoch and his wife, Kathryn,... Continue reading at The Guardian

[ The Guardian | 2020-01-14 13:39:30 UTC ]
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Pushkin Press sells North American rights to Penguin for How to be a Fascist

Pushkin Press has sold North American rights to Penguin Books US for How to be a Fascist by Italian author and politician Michela Murgia. Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 03:52:42 UTC ]
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Amazon is selling Kindles at Black Friday prices

If you didn't manage to snag a Kindle on Black Friday, you have another chance to buy one at a steep discount. Amazon is currently offering $45 off the newest Kindle Paperwhite ($85) and $30 off the latest Kindle ($60). These are historic lows, and w... Continue reading at Engadget

[ Engadget | 2020-01-13 16:27:00 UTC ]
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News Corp employee lashes climate 'misinformation' in bushfire coverage with blistering email

Emily Townsend’s reply-all email to executive chairman calls the company’s coverage ‘irresponsible’ and ‘dangerous’A senior News Corp employee has accused the company of “misinformation” and diverting attention from climate change during the bushfire crisis in an explosive all-staff email... Continue reading at The Guardian

[ The Guardian | 2020-01-10 02:32:52 UTC ]
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Without Much Fanfare, News Corp’s The Sun Launches a U.S. Site

U.K. newspaper The Sun quietly launched a free U.S. website on Wednesday morning as News Corp tries to take advantage Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-08 22:45:38 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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How MyLondon Built a Hyperlocal News Brand From the Ground Up

When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
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Bloomsbury pre-empts Lisa Harding's 'beautiful' portrait of addiction

Bloomsbury has pre-empted Lisa Harding’s second novel about a failed actress struggling with motherhood and addiction. Continue reading at The Bookseller

[ The Bookseller | 2020-01-07 02:13:45 UTC ]
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Australia Bushfire Coverage: ABC Emergency Fire Broadcasts Praised but News Corp Goes on Attack

Since Boxing Day, as bushfires raged across Victoria, New South Wales and South Australia, the ABC has handled more than Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-06 15:52:50 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek

[ AdWeek | 2020-01-06 14:18:42 UTC ]
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Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
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Former Fox News reporter says Trump invited her to his office 'so we can kiss'

Courtney Friel claims in her upcoming book that the proposition was made during a phone call before he became presidentA former Fox News reporter has added her name to the list of nearly two dozen women who have accused Donald Trump of making unwanted sexual advances towards them. In a book... Continue reading at The Guardian

[ The Guardian | 2020-01-03 18:46:02 UTC ]
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PW’s Top News Stories of 2019

Big changes in the bookselling landscape were the subject of several of the industry’s top stories in 2019, along with publishers’ relationships with different partners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-03 05:00:00 UTC ]
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These are the 10 best-selling books of the decade.

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[ Literrary Hub | 2019-12-20 15:04:49 UTC ]
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Pearson Sells Last 25% of PRH to Bertelsmann

U.K.-based publisher Pearson is selling its last shares in Penguin Random House, representing 25% ownership of the company, to Germany's Bertelsmann, which will now have 100% ownership of the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-18 05:00:00 UTC ]
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Pearson sells remaining stake in PRH, Fallon to depart

Pearson is selling its remaining 25% stake in Penguin Random House to Bertelsmann, as its c.e.o. John Fallon prepares to retire next year.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-18 01:20:40 UTC ]
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New Zealand’s News Publishing Merger Back on the Table

Sure, times are tough for the news media companies in the large Western media markets, but just think how rough Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-16 18:30:39 UTC ]
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How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
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Little Island sells Grehan novel to Houghton Mifflin Harcourt

Irish press Little Island Books has sold North American rights to Houghton Mifflin Harcourt for Meg Grehan’s The Deepest Breath. Continue reading at The Bookseller

[ The Bookseller | 2019-12-06 02:34:16 UTC ]
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Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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