Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

Other Publishing stories related to: 'Why Is Hard News a Hard Sell for Advertisers?'


Active Interest Media Sells Several Magazines to Pocket Outdoor Media

Active Interest Media has sold off its healthy living, fitness and outdoor divisions, collectively representing several of its largest publications, to Pocket Outdoor Media, a Colorado-based publisher of a handful of enthusiast magazines, the two companies announced Tuesday. Included in the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-30 21:15:44 UTC ]
More news stories like this | News stories tagged with: #bankruptcy auction #present moment #natural fit #daily basis #prepared statement #inspire people


AAP Customers Off Limits for News Corp Newswire

Australian Associated Press customers will be prevented from signing a deal with News Corp Australia’s newswire for six months under Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-30 19:00:13 UTC ]
More news stories like this | News stories tagged with: #news corp


Arlington’s Storyblocks selling to Boston private equity firm

Arlington’s Storyblocks has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the digital content company’s launch as a stock video platform. The parties did not disclose a purchase price in their announcement Thursday, and a Storyblocks spokesperson... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-25 17:32:16 UTC ]
More news stories like this | News stories tagged with: #storyblocks access #purchase price #comprising music #digital content


NewFronts Now: Day 3 explores the news media's response to racial injustice

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts.  If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  Continue reading at Advertising Age

[ Advertising Age | 2020-06-24 22:02:37 UTC ]
More news stories like this | News stories tagged with: #news media #racial injustice #biggest news #takeawaysfrom iab #forwarded email #digital content


The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek

[ AdWeek | 2020-06-24 18:42:54 UTC ]
More news stories like this | News stories tagged with: #challenging year #first-party data #paying readers #print media


Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek

[ AdWeek | 2020-06-23 22:10:32 UTC ]
More news stories like this | News stories tagged with: #college students #digital media #print publication


Condé Nast Pitches Diversity to Advertisers at NewFronts

Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek

[ AdWeek | 2020-06-23 19:36:48 UTC ]
More news stories like this | News stories tagged with: #diverse voices #publishing giant


Bobit Business Media Sells Automotive Aftermarket Division

Torrance, Calif.-based Bobit Business Media has sold its automotive aftermarket division, consisting of two controlled-circulation magazines as well as a paid membership program, to 10 Missions Media, a St. Paul, Minn.-based publisher of five B2B publications serving various segments of the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-22 15:09:13 UTC ]
More news stories like this | News stories tagged with: #financial terms #current location #existing teams #press release #glossy magazine


How to watch the full John Bolton interview on ABC News live without cable

John Bolton, who has faced criticism over his new book ‘The Room Where It Happened,’ will appear in his first interview on ABC. Here’s how to stream the full interview live. If President Trump thought his weekend couldn’t get any worse after last night’s lackluster rally in Tulsa, he should... Continue reading at Fast Company

[ Fast Company | 2020-06-21 13:04:25 UTC ]
More news stories like this | News stories tagged with: #john bolton #faced criticism #recently wrote


How The Local’s Nine News Sites Tweaked Their Way to 11,000 New Paying Members During the Pandemic

Digital publisher The Local quickly became a focal point for English speakers across Europe when cases of the coronavirus were Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-17 19:30:22 UTC ]
More news stories like this | News stories tagged with: #focal point #digital publisher


Black Bookstore Selling Out of Books For First Time in 30 Years: Critical Linking, June 14, 2020

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2020-06-14 10:30:00 UTC ]
More news stories like this | News stories tagged with: #critical linking #bookstore


News Corp tears down Murdoch’s ‘silos’ – and then harvests journalists’ jobs | Weekly Beast

Scores of jobs lost across Daily Telegraph, Herald Sun and the Australian. Plus, Nine corrects record on slaveryThe Australian had the scoop about a major restructure at News Corp in an exclusive interview on Monday with Peter Blunden, former Herald Sun editor and chairman of the News editorial... Continue reading at The Guardian

[ The Guardian | 2020-06-12 01:17:54 UTC ]
More news stories like this | News stories tagged with: #daily telegraph #herald sun #major restructure #exclusive interview #reader demand #digital strategy #news corp


News Corp Cuts More Jobs, This Time at Its Metropolitan Newspapers

News Corp has made more job cuts, this time to its metropolitan mastheads, as the company again signals it is Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-09 21:44:49 UTC ]
More news stories like this | News stories tagged with: #metropolitan newspapers #job cuts #metropolitan mastheads #news corp


News Corp cuts more jobs, this time at its metropolitan newspapers

Herald Sun, Daily Telegraph and Australian newsrooms to be reshaped as the company moves away from print to focus on digitalNews Corp has made more job cuts, this time to its metropolitan mastheads, as the company again signals it is moving away from print to become “much more focused on... Continue reading at The Guardian

[ The Guardian | 2020-06-09 09:47:40 UTC ]
More news stories like this | News stories tagged with: #metropolitan newspapers #herald sun #daily telegraph #job cuts #metropolitan mastheads #executive chairman #michael miller #news corp


Facing the ‘Hard Truth’: An Indie Reading List

Here at BookLife, we’ve compiled our own list of titles from self-published authors that address systemic racism and police brutality; explore African American history; or that otherwise reflect the diverse lived experiences of black individuals in America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ve compiled #self-published authors #police brutality #black individuals


News Corp Carnage: Fine Print Reveals Even Greater Hit to Local Journalism

Of the 112 printed newspapers shut down by News Corp this week, 76 will survive as digital-only publications but the Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-29 21:38:27 UTC ]
More news stories like this | News stories tagged with: #greater hit #local journalism #news corp


News Corp carnage: fine print reveals even greater hit to local journalism | The Weekly Beast

Suburban and regional papers won’t have standalone websites. Plus: ABC reposts tweet after backlashOf the 112 printed newspapers shut down by News Corp this week, 76 will survive as digital-only publications but the devil is in the detail.The suburban and regional papers – such as the Inner West... Continue reading at The Guardian

[ The Guardian | 2020-05-29 01:07:11 UTC ]
More news stories like this | News stories tagged with: #greater hit #local journalism #weekly beast #regional papers #home state #ll find #daily telegraph #news corp


Charles F. ‘Chuck’ Champion named President and CEO of California News Publishers Association

Charles F. “Chuck” Champion has been named President and CEO of the California News Publishers Association (CNPA), a newly created Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-28 22:21:39 UTC ]
More news stories like this | News stories tagged with: #named president #newly created #publishers association


Profile buys material physics book after 'hard-fought' auction

Profile Books will publish an exploration of condensed matter physics, The Physicks of Dirt by Felix Flicker.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-28 18:10:41 UTC ]
More news stories like this | News stories tagged with: #profile books


Frankfurter Buchmesse News Conference: ‘It Will Be Very Different’

In its 'special edition' format now being planned for October 14 to 18, the trade show should be able to accommodate up to 20,000 visitors at once on the fairgrounds. The post Frankfurter Buchmesse News Conference: ‘It Will Be Very Different’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-28 16:11:13 UTC ]
More news stories like this | News stories tagged with: #special edition #trade show #frankfurter buchmesse