#digital strategy

Publishing news tagged with #digital strategy


Obituary: Erika Seyfried, 36

Erika Seyfried, v-p and director of digital strategy and consumer engagement at Penguin Random House, died after going missing while vacationing in Vermont on August 29. She was 36. Continue reading >>
[ Source: Publishers Weekly | 2021-08-31 00:00:00 UTC ]

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News Corp tears down Murdoch’s ‘silos’ – and then harvests journalists’ jobs | Weekly Beast

Scores of jobs lost across Daily Telegraph, Herald Sun and the Australian. Plus, Nine corrects record on slaveryThe Australian had the scoop about a major restructure at News Corp in an exclusive interview on Monday with Peter Blunden, former Herald Sun editor and chairman of the News editorial... Continue reading >>
[ Source: The Guardian | 2020-06-12 01:17:54 UTC ]

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People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading >>
[ Source: Folio Magazine | 2020-02-04 19:22:48 UTC ]

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A New Digital Revenue Driver Delivers for Publisher and Their Clients

[Sponsored] Mining Media International implemented Xposure’s FlockXchange platform to change their digital strategy while bringing in new revenue. The post A New Digital Revenue Driver Delivers for Publisher and Their Clients appeared first on Folio:. Continue reading >>
[ Source: Folio Magazine | 2017-04-11 00:00:00 UTC ]

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Domino Poaches Refinery29 Exec Nathan Coyle to Be CEO

Domino, which began in the mid-aughts as a home dcor magazine from Cond Nast and closed at the end of the decade and returned in 2013, is still in the process of reinventing itself as a blend of e-commerce, old-fashioned print, and digital media.On Monday, Domino announced the appointment of... Continue reading >>
[ Source: Advertising Age | 2016-07-11 00:00:00 UTC ]

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Touchpress joins new publishing panel at FutureBook

Touchpress is to present its new digital strategy at the FutureBook Conference with head of marketing Tom Williams to join a panel on the new publishing. Continue reading >>
[ Source: The Bookseller | 2015-11-20 00:00:00 UTC ]

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Trinity Mirror Local Titles to Increase Focus on Metrics with New Digital Strategy

Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday.   Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading >>
[ Source: Editor & Publisher | 2015-09-10 00:00:00 UTC ]

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Time Inc. Tries Out New Digital Strategy with Curated DIY Site

Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading >>
[ Source: Advertising Age | 2015-01-13 00:00:00 UTC ]

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Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading >>
[ Source: AdWeek | 2014-07-07 00:00:00 UTC ]

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Scripps Acquires Digital Video Startup Newsy

Media conglomerate E.W. Scripps is expanding into the digital video game with the acquisition of Newsy, a five-year-old video news startup that produces content for Web and mobile platforms. The deal, in which Scripps is paying $35 million for the startup, is expected to close on Jan. 1. In a... Continue reading >>
[ Source: AdWeek | 2013-12-10 00:00:00 UTC ]

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A Peek at Hearst’s Digital Strategy

NEW YORK—Chris Wilkes admitted he was initially uncertain of how Hearst's digital efforts would play out—he even made sure to keep his old job when he started his work on tablets. Continue reading >>
[ Source: Folio Magazine | 2013-05-15 00:00:00 UTC ]

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Granta hits iBookstore

Written By: Benedicte Page Publication Date: Wed, 10/08/2011 - 15:07 Granta Publications has put its books onto the iBookstore, with all digitised titles from Granta Books and Portobello now made available. Marketing and digital development director Iain Chapple said: "We are committed to... Continue reading >>
[ Source: The Bookseller | 2011-08-10 00:00:00 UTC ]

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Robin Harvie to join Aurum Press

Publication Date: Wed, 06/07/2011 - 16:01 Robin Harvie is to join Aurum Press from Fourth Estate. Currently non-fiction commissioning editor and digital editor at Fourth Estate, Harvie has been appointed senior commissioning editor and digital publisher at the independent, and will start at the... Continue reading >>
[ Source: The Bookseller | 2011-07-06 00:00:00 UTC ]

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David Kohn to leave Waterstone's

Written By: Lisa Campbell Waterstone’s head of e-commerce David Kohn is leaving the company at the end of this week. Kohn has worked with the book retailer for the last two and a half years. He is leaving to pursue “a number of digital investment opportunities,” according to a Waterstone’s... Continue reading >>
[ Source: The Bookseller | 2011-01-28 00:00:00 UTC ]

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