Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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Malcolm Turnbull signs Kevin Rudd's petition challenging News Corp media dominance

Former prime ministers urge others to join push for royal commission into lack of media diversity in AustraliaFormer Australian prime minister Malcolm Turnbull has signed Kevin Rudd’s petition calling for a royal commission into News Corp’s dominance of the Australian media.Rudd, also a former... Continue reading at The Guardian

[ The Guardian | 2020-10-25 05:42:32 UTC ]
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The Hunter Biden story is a crucial moment: does Twitter care more than News Corp about fact-checking?

Tech firms, newly sensitive to fake news, stopped the story circulating. Now the global media giant has roared in outrageMedia organisations shouldn’t publish allegations unless they believe them to be true, after making appropriate checks. This is a normally uncontroversial principle of... Continue reading at The Guardian

[ The Guardian | 2020-10-21 16:30:01 UTC ]
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ACCC puts News Corp on notice that it's closely watching newswire duel

Rod Sims signals he will monitor the newswire situation, but is broadly positive about media diversity in AustraliaAustralia’s competition watchdog has put News Corp on notice, warning it will closely monitor how the company’s recently established newswire competes with the salvaged news agency... Continue reading at The Guardian

[ The Guardian | 2020-10-21 08:56:47 UTC ]
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‘The Butterfly Effect’ charts Kendrick Lamar’s evolution from platinum-selling rapper to protest artist

Marcus J. Moore focuses more on Lamar’s discography than his personal life, which may be for the best. Continue reading at The Washington Post

[ The Washington Post | 2020-10-19 15:07:34 UTC ]
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#Merky Books makes Diversity in Advertising Award shortlist

PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 20:10:57 UTC ]
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How Do Readers Rate The New York Times Best-Selling Books?

What do actual readers think about the books which land on the New York Times Bestseller List? A new study finds out. Continue reading at Book Riot

[ Book Riot | 2020-10-09 10:33:00 UTC ]
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Devine intervention: News Corp columnist forced to say she doesn't 'want grandma to die' | The Weekly Beast

Miranda Devine bombarded after Donald Trump includes her email address in tweet. Plus: Australia Institute takes over the OzMiranda Devine probably didn’t envisage she would be forced to assure Americans she “didn’t want grandma to die” when she set off for her 18-month stint working at Rupert... Continue reading at The Guardian

[ The Guardian | 2020-10-09 00:09:44 UTC ]
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Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
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Because there is no morality in capitalism, Fox News is getting its own imprint at HarperCollins.

To mark the 24th anniversary of the Fox News Channel’s debut, HarperCollins and Fox News Media have announced the creation of a new imprint that will publish a stream of books I’m sure you’ll read by Fox News personalities. If the pairing seems unexpected, it’s anything but. Rupert Murdoch, who... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-07 16:16:12 UTC ]
More news stories like this | News stories tagged with: #fox news #ll read #rupert murdoch #literary hub #harpercollins


Fox News Is Launching a Book Line

Fox News has created Fox News Books and signed a three-book deal with HarperCollins, whose Broadside Books will oversee the imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-07 04:00:00 UTC ]
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There is still too much news

On Friday evening, CNN put a breaking-news chyron on screen: “WH: THERE WILL NOT BE A TRANSFER OF POWER.” It reflected White House assurances that President Trump—who was, at that moment, waiting to be taken to hospital after testing positive for COVID-19—did not plan on ceding his duties to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-10-06 12:30:29 UTC ]
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‘A Girl Is a Body of Water’ is a poignant coming-of-age tale about women’s hard-won wisdom

Jennifer Nansubuga Makumbi’s Uganda-set novel follows a girl caught between tradition and her rebellious urges. Continue reading at The Washington Post

[ The Washington Post | 2020-09-22 08:24:52 UTC ]
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Trump is hardly the first serial liar in the White House. But his deceptions are different.

Review of ‘Lying in State: Why Presidents Lie -- and Why Trump Is Worse’ by Eric Alterman Continue reading at The Washington Post

[ The Washington Post | 2020-09-16 06:05:25 UTC ]
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News Corp troops turn their fire on Catherine Andrews for daring to use Twitter | Weekly Beast

‘Mrs Dan’ called a ‘mean girl’ for liking positive tweets about her husband. Plus, AM and PM escape the big cities“A ban from Mrs Dan” were the words on the front page of the Australian on Thursday, pointing to a column inside that took issue with Catherine Andrews, the wife of the Victorian... Continue reading at The Guardian

[ The Guardian | 2020-09-11 02:08:51 UTC ]
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Cable news profits from its obsession with Trump. Viewers are the only victims.

In a previous story, I demonstrated that the quantity of coverage devoted by the print media to Donald Trump is without historical precedent. In 2018, “Trump” was the fourth most-used word in the New York Times. On average, Trump was directly mentioned two to three times in every article, and... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-08 18:00:03 UTC ]
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'Instinctive monopolist': Kevin Rudd attacks Murdoch over News Corp rival to AAP newswire

Former PM’s warning comes as competition watchdog says it will be closely watching News Corp’s rival service The former prime minister Kevin Rudd has called on the Morrison government to intervene to support the philanthropically funded newswire service, Australian Associated Press 2.0, warning... Continue reading at The Guardian

[ The Guardian | 2020-09-07 21:35:18 UTC ]
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Indebted rural council asked to help pay for News Corp 'bush summit', documents show

The Daily Telegraph and Sky News summit was designed to help reinvigorate rural towns but some councillors unhappy they were asked to help fund itThe Daily Telegraph and Sky News asked the Snowy Monaro regional council for $15,000 in cash and services to help pay for the newspaper’s “bush... Continue reading at The Guardian

[ The Guardian | 2020-09-04 20:00:35 UTC ]
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Sky falls on Tony Abbott as News Corp columnist urges him to sue for defamation | The Weekly Beast

Sky News UK host calls former Australian PM a ‘homophobic misogynist’. Plus: David Gonski’s remarkable revelation about Rupert Murdoch They may share a name but there is nothing similar about Sky News UK and Sky News Australia, at least where Tony Abbott is concerned.The Australian Sky is wholly... Continue reading at The Guardian

[ The Guardian | 2020-09-04 01:09:29 UTC ]
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Powell’s Books will stop selling books through Amazon due to its “detrimental impact” on stores.

With this year’s Independent Bookstore Day occurring at a particularly rough time for booksellers, the iconic Powell’s Books in Portland has decided to make a statement and stop selling through Amazon. In a statement, owner Emily Powell notes that the occasion, this year, feels “especially... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-27 19:29:44 UTC ]
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Religion News Briefs: August 26, 2020

WaterBrook and Multnomah are bringing in Sarah Rubio as executive editor and Bunmi Ishola has been named editor for children’s publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-26 04:00:00 UTC ]
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