#third-party cookies

Publishing news tagged with #third-party cookies

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Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #third-party data #third-party cookies #paradigm shift #digital advertising


Opinion: How digital media can get serious about building transparency, privacy and neutrality in a post-cookie world

Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-03 10:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media #third-party cookies


Email Lists Are About Quality Over Quantity

Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
More news stories like this | News stories tagged with: #paying attention #sales team #bottom line #big impact #sales pitch #third-party cookies #advertising partners


Is Login Data the New Gold?

In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created equal. The digital media world is elevating the ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #created equal #first-party data #third-party cookies


Small Internet Businesses Head to Hill With Mozilla Topping Agenda

Small Internet publishers have been to Washington before to tell their story, but this time they are gathering with a singular purpose: to persuade lawmakers to put more pressure on Mozilla to change its plans for blocking third-party advertisers cookies by default in its Firefox browser. As... Continue reading at 'AdWeek'

[ AdWeek | 2013-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free content #third-party cookies #nonprofit organization #bully pulpit