Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading >> [ Source: Digiday | 2020-10-08 01:00:00 UTC ]
South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading >> [ Source: Editor & Publisher | 2020-06-29 16:45:21 UTC ]
This year has brought forth a renewed optimism in print, but times are still tough for an industry that once had more advertising demand than inventory to sell. Last year, magazine media lost a reported $417.5 million in print ad revenue, a 6.4-percent drop from the previous period. So why... Continue reading >> [ Source: Folio Magazine | 2018-08-09 00:00:00 UTC ]
Apple's user friendly move is likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data. The post Forget the duopoly, Apple’s anti-tracking moves rattle digital media appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-09-18 00:00:00 UTC ]
IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences. Continue reading >> [ Source: Folio Magazine | 2012-06-15 00:00:00 UTC ]