#third-party data

Publishing news tagged with #third-party data


Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing


South China Morning Post is the Latest Publisher to Swear Off Third-Party Data

South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
More news stories like this | News stories tagged with: #latest publisher #third-party data #news publisher


Parents Magazine Proves Print Still Has Panache

This year has brought forth a renewed optimism in print, but times are still tough for an industry that once had more advertising demand than inventory to sell. Last year, magazine media lost a reported $417.5 million in print ad revenue, a 6.4-percent drop from the previous period. So why... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #millennial moms #diverse range #crystal ball #third-party data #unique program #hilton midtown


Forget the duopoly, Apple’s anti-tracking moves rattle digital media

Apple's user friendly move is likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data. The post Forget the duopoly, Apple’s anti-tracking moves rattle digital media appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post forget #rely heavily #third-party data


IDG Enterprise Marries First, Third-Party Data With Launch of Premium Data Services

IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #third-party data #ad clients #target audiences