This year has brought forth a renewed optimism in print, but times are still tough for an industry that once had more advertising demand than inventory to sell. Last year, magazine media lost a reported $417.5 million in print ad revenue, a 6.4-percent drop from the previous period. So why exactly are we hearing anecdotes about print stabilizing or even rebounding? Well, perhaps it's due in part to brands like Meredith’s Parents, which has figured out a good formula to make print viable in 2018. The September issue of Parents is up 20 percent in print ad pages sold versus 2017. Its 100 pages, the most the brand has sold since 2015, are in part thanks to booking 10 new advertisers from food to retail to home goods. Parents is a tick over 90 years old, and is a title that has been a stable performer in ad sales, maintaining a solid rate base (it's hovered around 2.2 million for more than 25 years) and a sizable digital audience that averages 11 million unique monthly visitors. And when it comes to ad pages, while there are expectedly major declines from 20 years ago, in recent years it’s doing more than just treading water. According to our archived min Boxscores data, Parents lost about 33 percent of its average ad pages since 1998. That may sound bad, but it’s better than a large share of magazines that have survived the past 20 years—especially non-fashion and beauty titles. But what’s really interesting is, when you look at the brand’s ad page performance over the past... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
Comics source storytelling inspiration from all manner of media—video game–based graphic novels are a growing trend, but there have also been recent adaptations from such unexpected originals as a suppressed WWII opera and a 1980s cult classic film. These media tie-ins promise a timely remix in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Launching in April, Little Genius Books is an independent publisher of children’s books that will offer a diverse range of board books, picture books, activity books, nonfiction, novelty books, and more. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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Publishing has long relied on self-employed freelancers for a diverse range of roles. From editors and copywriters to illustrators and ghost-writers, the periplectic nature of creativity has long been such that impermanence is a norm. Against that context, the publishing industry faces the new... Continue reading at The Bookseller
[ The Bookseller | 2021-03-09 00:04:53 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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'A diverse range of themes' and experimentation with form are reflected in the 2020 longlist announced by the jury of the German Book Prize. The post German Book Prize Jury Names 20 Novels to Its 2020 Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-18 12:59:15 UTC ]
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South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
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I have been with Folio: for eight years now. In that time I have seen a lot of ups and downs in magazines and publishing. Mass layoffs, bankruptcies, brand closures and misplaced bets have often dominated our headlines and the narratives around our industry. While all of those unfortunate... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-17 18:18:06 UTC ]
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The bookselling landscape shifts and rumbles, and underlying concerns remain. What’s next? Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-25 13:37:18 UTC ]
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Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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The Romantic Novelists' Association (RNA) has announced a raft of inclusivity initiatives, including the launch of 10 new bursaries aimed at supporting a more diverse range of romantic fiction writing. Continue reading at The Bookseller
[ The Bookseller | 2018-11-16 00:00:00 UTC ]
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This year has brought forth a renewed optimism in print, but times are still tough for an industry that once had more advertising demand than inventory to sell. Last year, magazine media lost a reported $417.5 million in print ad revenue, a 6.4-percent drop from the previous period. So why... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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Former Scholastic employees Aimée Felone and David Stevens are launching a new children’s publisher that will focus on commissioning writers and illustrators from a diverse range of backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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Apple's user friendly move is likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data. The post Forget the duopoly, Apple’s anti-tracking moves rattle digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
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Folio: is pleased to announce the finalists of the 2017 Folio: Eddie & Ozzie Awards! Join our team and hundreds of your magazine media peers for a celebratory awards luncheon on October 11, 2017 from 12:30 - 2:00 p.m. during The Folio: Show at the Hilton Midtown in New York City as we unveil... Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-31 00:00:00 UTC ]
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Folio: is pleased to announce the finalists of the 2017 Folio: Eddie & Ozzie Awards! Join our team and hundreds of your magazine media peers for a celebratory awards luncheon on October 11, 2017 from 12:30 - 2:00 p.m. during The Folio: Show at the Hilton Midtown in New York City as we unveil... Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-31 00:00:00 UTC ]
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Folio: is pleased to announce the finalists of the 2017 Folio: Eddie & Ozzie Awards! Join our team and hundreds of your magazine media peers for a celebratory awards luncheon on October 11, 2017 from 12:30 - 2:00 p.m. during The Folio: Show at the Hilton Midtown in New York City as we unveil... Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-31 00:00:00 UTC ]
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Folio: is pleased to announce the finalists of the 2017 Folio: Eddie & Ozzie Awards! Join our team and hundreds of your magazine media peers for a celebratory awards luncheon on October 11, 2017 from 12:30 - 2:00 p.m. during The Folio: Show at the Hilton Midtown in New York City as we unveil... Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-30 00:00:00 UTC ]
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It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.The truth is, there are countless Silicon Valley startups, propped up by... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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World Book Day has reiterated its commitment to promoting a “diverse range of authors” after criticisms about the lack of writers of colour in its 2017 selection. Continue reading at The Bookseller
[ The Bookseller | 2016-09-15 00:00:00 UTC ]
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