Parents Magazine Proves Print Still Has Panache

This year has brought forth a renewed optimism in print, but times are still tough for an industry that once had more advertising demand than inventory to sell. Last year, magazine media lost a reported $417.5 million in print ad revenue, a 6.4-percent drop from the previous period. So why exactly are we hearing anecdotes about print stabilizing or even rebounding? Well, perhaps it's due in part to brands like Meredith’s Parents, which has figured out a good formula to make print viable in 2018. The September issue of Parents is up 20 percent in print ad pages sold versus 2017. Its 100 pages, the most the brand has sold since 2015, are in part thanks to booking 10 new advertisers from food to retail to home goods. Parents is a tick over 90 years old, and is a title that has been a stable performer in ad sales, maintaining a solid rate base (it's hovered around 2.2 million for more than 25 years) and a sizable digital audience that averages 11 million unique monthly visitors. And when it comes to ad pages, while there are expectedly major declines from 20 years ago, in recent years it’s doing more than just treading water. According to our archived min Boxscores data, Parents lost about 33 percent of its average ad pages since 1998. That may sound bad, but it’s better than a large share of magazines that have survived the past 20 years—especially non-fashion and beauty titles. But what’s really interesting is, when you look at the brand’s ad page performance over the past... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
News tagged with: #millennial moms #diverse range #crystal ball #third-party data #unique program #hilton midtown

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Now celebrity magazine set to close print edition

The beleaguered title's final print issue will go on sale on 2 April but the website will remain. Continue reading at BBC News

[ BBC News | 2019-04-01 00:00:00 UTC ]
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All the Magazine Brands That Moved Away From Print This Year

It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations entirely. So it perhaps came as no surprise when a number of brands across three leading... Continue reading at AdWeek

[ AdWeek | 2018-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands #print products #tumultuous time #media industry #conservative magazine


Glamour Magazine to Cease Regular Print Publication

“It’s where the audiences are, and it’s where our growth is,” Samantha Barry, who became Glamour’s editor in chief in January, said of ending print publication in favor of increasing the magazine’s efforts online. Continue reading at The New York Times

[ The New York Times | 2018-11-21 00:00:00 UTC ]
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Autoweek and Veranda Edge Royals Among May’s Top-Performing Print Magazines

Enthusiast and shelter magazine issues attracted the highest relative audiences for the month, per new data from GfK MRI. The post Autoweek and Veranda Edge Royals Among May’s Top-Performing Print Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-11-07 00:00:00 UTC ]
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AMG/Parade Launching New Print Magazine Partnership with Lori Greiner

In response to the popularity of her Parade cover last year, AMG/Parade is teaming up with the Shark Tank "Shark" to launch a new lifestyle publication, Inspire by Lori Greiner. Inspire’s first issue is set to debut in March 2019. “When Lori was featured on the cover of Parade last year, it was... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative director #interesting things #tv personalities #joanna gaines


New Haven Biz Launches as Print Magazine

[caption id="attachment_139169" align="alignright" width="225"] New Haven Biz's inaugural October issue.[/caption] New Haven Biz, a b2b website and e-newsletter covering the business community of Southern Connecticut, launched its premier print magazine this month. The magazine debuts in... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
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Davler Media Acquires Another Local Parenting Magazine

Davler Media has acquired the 29-year-old monthly Staten Island Parent magazine from founding publisher Roselle Farina-Hecht, growing its NYMetroParents portfolio to comprise eight local magazines and "completing its footprint" in the greater New York City area, according to an announcement... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital portfolio #strong identity #manhattan media


Q&A: Hearst Magazines’ New President Troy Young On What Print Means to the Company

Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital brand to more closely align with the print product, brought in revenue and a surge in pageviews.... Continue reading at AdWeek

[ AdWeek | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazing company #hearst magazines #troy young #digital brand #closely align #print product


CommonWealth Magazine Shutters Print Edition

CommonWealth magazine, the 22-year-old quarterly published by Boston-based nonpartisan think tank MassINC, is going all digital. The Summer 2018 issue, out today, will be CommonWealth's last, editor Bruce Mohl revealed in the issue's editor's letter, arguing the magazine will more effectively... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-10 00:00:00 UTC ]
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Why Brands and Celebs Still Want Their Own Print Magazines

When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
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Teen Vogue is ditching print, but it’s still making ‘magazine’ covers for Snapchat

Though Teen Vogue announced the shuttering of its print edition in November 2017, it hasn’t stopped the Condé Nast-owned publication from ensuring the art of the magazine cover hasn’t been lost as it embraces a now fully digital identity. The post Teen Vogue is ditching print, but it’s still... Continue reading at Digiday

[ Digiday | 2018-04-18 00:00:00 UTC ]
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Out of print: NME’s demise shows pressure on consumer magazines

Niche publications hold on to readership as general titles yield to onslaught from digital mediaThe closure of NME magazine after almost seven decades is the latest warning sign that the shift to digital media is threatening to kill the British love affair with print magazines.NME.com continues... Continue reading at The Guardian

[ The Guardian | 2018-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines #consumer magazines #decision made


Music fans mourn end of 66-year-old British magazine NME's print edition

British music magazine NME, which helped mold musical tastes for several generations, will stop publishing its weekly print edition. Continue reading at Stuff

[ Stuff | 2018-03-07 00:00:00 UTC ]
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Print Is Still Big Business in Magazine Media

Far from dead, print continues to be a critically important product for publishers. The post Print Is Still Big Business in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-22 00:00:00 UTC ]
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AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data

At an estimated 38.3 million readers, the bimonthly edged out People, Better Homes and Gardens, and Nat Geo. The post AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-20 00:00:00 UTC ]
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Women-Only Social Club The Wing Launches a Bi-Annual Print Magazine

The Wing, a women's-only social club and co-working space with locations in Manhattan, is the latest brand beloved by millennials to embrace the printed word. Launching this week, No Man's Land is a bi-annual print magazine created by The Wing with an editorial team including writers and... Continue reading at AdWeek

[ AdWeek | 2017-11-13 00:00:00 UTC ]
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Glamour magazine goes digital-first and cuts back print editions

Job losses expected as publisher Condé Nast announces UK version of title will move from monthly to twice a yearThe British edition of the fashion title Glamour is to implement a digital-first strategy under which it will print a magazine twice a year and merge its editorial and commercial... Continue reading at The Guardian

[ The Guardian | 2017-10-06 00:00:00 UTC ]
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Time Out Magazine Rolls Out 8th U.S. Print Edition in Philadelphia

This may well be the best inaugural cover yet for a U.S. quarterly print edition of Time Out magazine. In support of the cheeky retro-Polaroid composition, the editors have layered in captions that feature full-on Philly speak. 'THE ORIGINAL GAYBORHOOD, THANK YOU VERY MUCH,' reads one cover-line... Continue reading at AdWeek

[ AdWeek | 2017-08-23 00:00:00 UTC ]
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Closing the Gap: How Magazine Media is Solving for Print Losses

Time Inc., New York Media and Atlantic Media offer three unique solutions. The post Closing the Gap: How Magazine Media is Solving for Print Losses appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
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Connecticut Mom Jumps Into the Print Magazine Business

If all goes according to plan this summer, Daisy Beach, 10, and Lucy Beach, 12, will have quite the "How I Spent My Summer" presentation to share with their Wilton, Ct. classmates. Per a write-up in Hearst-owned daily newspaper The Norwalk Hour, their mom, Sarah, is looking to lift off a... Continue reading at AdWeek

[ AdWeek | 2017-07-13 00:00:00 UTC ]
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