IDG Enterprise Marries First, Third-Party Data With Launch of Premium Data Services

IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-06-15 00:00:00 UTC ]

Other news stories related to: "IDG Enterprise Marries First, Third-Party Data With Launch of Premium Data Services"


Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this


South China Morning Post is the Latest Publisher to Swear Off Third-Party Data

South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
More news stories like this


Parents Magazine Proves Print Still Has Panache

This year has brought forth a renewed optimism in print, but times are still tough for an industry that once had more advertising demand than inventory to sell. Last year, magazine media lost a reported $417.5 million in print ad revenue, a 6.4-percent drop from the previous period. So why... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
More news stories like this


Turner creates London ad division for international properties

Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-16 00:00:00 UTC ]
More news stories like this


Forget the duopoly, Apple’s anti-tracking moves rattle digital media

Apple's user friendly move is likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data. The post Forget the duopoly, Apple’s anti-tracking moves rattle digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-18 00:00:00 UTC ]
More news stories like this


Twitter Gives Partners New Data Tools to Track Messages

Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform. Today, the company introduced analytics for Twitter Cards, which allow companies to track how media-filled tweets perform—such as how many users... Continue reading at AdWeek

[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this


IDG Enterprise Marries First, Third-Party Data With Launch of Premium Data Services

IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-15 00:00:00 UTC ]
More news stories like this


Condé Nast Primes Ars Technica for Its Big Moment

Ars Technica has many things, from an audience of nearly 8 million monthly uniques to an affluent, educated readership of engaged hard-core techies. What it hasn’t had—until now—is a dedicated advertising staff. Founded by Ken Fisher in 1998 and bought by Condé Nast for a reported $25 million... Continue reading at AdWeek

[ AdWeek | 2012-03-05 00:00:00 UTC ]
More news stories like this