Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform. Today, the company introduced analytics for Twitter Cards, which allow companies to track how media-filled tweets perform—such as how many users share content and what type of users do the most sharing. “For the first time you can gain insight into how your content is performing on Twitter, and find personalized tips to help make more strategic decisions about your use of Cards,” Twitter said in its blog post announcing the new tools. Last year, Twitter introduced Cards, giving media partners a way to share content that was more than just words. The Cards display news, photos and videos, and they turned Twitter into a more visual platform. Now, an analytics dashboard will help publishers and brands adjust their content to help get the best performance. “Small changes––using a different Twitter Card, conversing more with the followers who love your content, or installing or changing the location of a Tweet button––can make a big difference,” Twitter said. The first partners to use the new tools include BuzzFeed, NBC News, Time Inc., ESPN, MLB, Flipboard, Etsy, Foursquare and Path. Twitter is committed to showing the power of its data this year, ad industry insiders said. Last week, the company released details of American Apparel promotions on the network and its effect on generating customers. The company is making the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-24 00:00:00 UTC ]
Two years ago, with the depths of the pandemic still close in the rearview mirror, New York’s top officials charted a way forward: dozens of big ideas proposed by a group of 57 civic leaders, endorsed by the mayor and governor and geared toward revitalizing the city’s business districts.Now, the... Continue reading at Crains New York
[ Crains New York | 2024-12-16 10:48:25 UTC ]
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Three million viewers tuned in to watch President-elect Donald Trump sit for his first post-election interview with a non-Fox News legacy media outlet over the weekend. According to Nielsen Media Research, Trump's appearance on NBC News' Meet the Press with Kristen... Continue reading at AdWeek
[ AdWeek | 2024-12-10 21:44:39 UTC ]
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Among the week's headlines: Kamala Harris addresses book banning at a campaign event; a community in Michigan seeks to remove its library board over their refusal to ban books; and NBC News has a chilling look at an officer's bid to charge three Texas school librarians for sharing inappropriate... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
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Hearing a memoir in the author’s voice can make a big difference, and not just when the author is Viola Davis. Plus: A creepy novel gets creepier in audio. Continue reading at The New York Times
[ The New York Times | 2022-12-07 10:00:40 UTC ]
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Just as many of the ugliest online fights begin these days, Brian "Box" Brown, an Eisner-winning illustrator and comic artist, sent a seemingly innocuous tweet. It read, in part, "my former regular freelance employer has let me know they'll be...Embracing NFTs 🙃 so...we had to part ways." The... Continue reading at Engadget
[ Engadget | 2022-02-08 21:00:47 UTC ]
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Last spring, Pan Macmillan announced the creation of One Boat, a new sustainability imprint from the team behind Bluebird. Its name references the power of “one—the idea that one person can make a significant impact; and that one changed habit can make a big difference”. Continue reading at The Bookseller
[ The Bookseller | 2020-11-01 23:08:18 UTC ]
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In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including Quartz, BuzzFeed News, Wirecutter and The Ringer and legacy media companies such as Hearst and NBC News all organizing. Over the past five years, the ranks of the Writers Guild of... Continue reading at Digiday
[ Digiday | 2020-01-02 05:01:11 UTC ]
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Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-05 04:01:49 UTC ]
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[caption id="attachment_154813" align="alignright" width="300"] Left to right: Genevieve Smith and Noreen Malone. (Photo: Marvin Orellana/New York Magazine)[/caption] Newly appointed New York magazine editor-in-chief David Haskell announced two of his first promotions since taking the helm.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-04 00:00:00 UTC ]
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Since Snap announced its integration with Comscore, NBC News and other digital publishers have trusted third-party measurement for their Snapchat traffic. The post NBC News Snapchat show ‘Stay Tuned’ averages 25-30m viewers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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[caption id="attachment_127599" align="alignright" width="150"] Jonathan Moore[/caption] Bonnier Corp. has named Jonathan Moore as senior vice president, events, effective July 2. Moore joins the company from Family Media, where he served as president since 2016. Prior to that, Moore spent two... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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NBC News' Chairman Andrew Lack isn't optimistic on Facebook."Facebook doesn't have value for publishers really," Lack told reporters during a press briefing on NBC News' digital initiatives on Wednesday. "I call them Fakebook.""What's frustrating about Facebook is you can't have a relationship... Continue reading at Advertising Age
[ Advertising Age | 2018-03-15 00:00:00 UTC ]
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Megyn Kelly had a good 2016. Between her news-making stint as a Fox News debate moderator, a flattering profile in Vanity Fair, and a lucrative book deal, she cemented her reputation as a talented and no-nonsense journalist—one of the most highly paid in the industry. And now she’s making the... Continue reading at Slate
[ Slate | 2017-01-05 00:00:00 UTC ]
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Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week... Continue reading at AdWeek
[ AdWeek | 2016-12-17 00:00:00 UTC ]
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Katy Tur of NBC News at a campaign rally for Donald Trump in Manchester, N.H., on Nov. 7. Her forthcoming book on Mr. Trump’s campaign and election is called “Unbelievable.” Continue reading at The New York Times
[ The New York Times | 2016-11-23 00:00:00 UTC ]
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“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading at Digiday
[ Digiday | 2016-03-16 00:00:00 UTC ]
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E-books are making a big difference to the reading habits of young children, particularly boys Continue reading at BBC World
[ BBC World | 2016-02-01 00:00:00 UTC ]
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Microsoft’s foray into notebooks with the Surface Book is certain to tick off its computer-making partners, but there’s little recourse for the latter except to grin and bear it, analysts said today.“If I’m an OEM, I’m not happy,” said Jan Dawson, chief analyst at Jackdaw Research. “The big... Continue reading at PC World
[ PC World | 2015-10-09 00:00:00 UTC ]
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Nine major domestic and international publishers including The New York Times and BuzzFeed will begin publishing articles and videos directly to Facebook as part of an initiative called Instant Articles, Facebook announced on Wednesday.The highly anticipated partnership will certainly have many... Continue reading at Advertising Age
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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