Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September

Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week ago. The newest problem was brought to Facebook's attention by metrics partner comScore. "We've uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore," Facebook said in its blog post. "We have fixed the issue and are working with comScore to produce updated estimates for the relevant time periods for the small group of partners affected. ..We have reached out to affected publishers." The tech behemoth did not reveal the affected media companies.  Instant Articles, which were launched last year, are multimedia posts that publishers such as BuzzFeed, The New York Times, National Geographic, The Atlantic, NBC News and The Guardian are employing to offer viewers a faster loading experience. The publishers sell ads against the Facebook format to, in theory, increase revenues. On Dec. 9, Facebook admitted to miscalculating the number of likes and shares it shows for web links via its API, or application programming interface. It has also been misrepresenting the number of likes and reaction emojis marketers see for their live videos.  This last pair of problems do not rise to the level of Facebook's higher-profile issues, like... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-17 00:00:00 UTC ]
News tagged with: #national geographic #nbc news #increase revenues #live videos

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Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #jennifer howard #facebook watch


London Book Fair 2018: Why the Problem with Facebook, Is Facebook

In the the wake of the Cambridge Analytica scandal, PW talks to University of Virginia Media Studies professor Siva Vaidhyanathan, author of the forthcoming 'Antisocial Media: How Facebook Disconnects Us and Undermines Democracy' (Oxford University Press) about Facebook’s sprawling influence in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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September Publishing reveals lead spring titles

Indie September Publishing has revealed two lead titles for spring: Melissa Rice's memoir Sobering: Lessons Learnt the Hard Way on Drinking, Thinking and Quitting, and Ronald J Deibert's non-fiction work, Reset: Reclaiming the Internet for Civil Society.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-27 01:43:01 UTC ]
More news stories like this | News stories tagged with: #memoir #civil society #non-fiction work


Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
More news stories like this | News stories tagged with: #random house #barbara marcus #huge growth


Music Is in the Air for Facebook and Instagram Users in More European Markets

Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland,... Continue reading at AdWeek

[ AdWeek | 2019-10-17 15:45:27 UTC ]
More news stories like this | News stories tagged with: #publishing business #blog post #middle east #european markets


Facebook and the private group problem

Anyone who has been paying attention over the past year is probably well aware that Facebook has a problem with misinformation. But a number of recent events have highlighted an issue that could be even more problematic for the company and its users: namely, harassment and various forms of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-07-03 11:45:26 UTC ]
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Facebook warns that it can’t fully solve the toxic content problem

Facebook Inc. is under pressure to rid its site of hate speech and fake news but warned it can’t build a platform impervious to human nature. “This is not a fully solvable problem,” Carolyn Everson, a vice president responsible for marketing at the social media giant, said on a panel Tuesday at... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:37:03 UTC ]
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Facebook catches 3 billion fake accounts, but the ones it misses are the real problem

The company, which reports 2.39 billion monthly active users, says it zapped 3 BILLION fake accounts in two quarters alone, and that it caught only “most of them.” Facebook held a press call today to report to the world that it has removed 3 billion fake accounts during the last quarter of 2018... Continue reading at Fast Company

[ Fast Company | 2019-05-23 15:50:14 UTC ]
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Roger McNamee: ‘It’s bigger than Facebook. This is a problem with the entire industry’

Mark Zuckerberg’s mentor and an early investor in Facebook on why his book Zucked urges people to turn away from big tech’s toxic business modelRoger McNamee is an American fund manager and venture capitalist who has made investments in, among others, Electronic Arts, Sybase, Palm Inc and... Continue reading at The Guardian

[ The Guardian | 2019-02-16 00:00:00 UTC ]
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LBF reveals Indonesian Market Focus programme

A programme of events focusing on Indonesian publishing will be held at the London Book Fair this year, including insights into children’s books and current market trends. Continue reading at The Bookseller

[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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Print market posts fourth consecutive year of value growth

The UK print market has grown in value for a fourth year running, with  2018 showing a marginal volume increase too. Continue reading at The Bookseller

[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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Facebook may finally face a reckoning as more grave misdeeds are revealed | Jill Abramson

Moves to oust the company’s leadership team of Mark Zuckerberg and Sheryl Sandberg suddenly look a lot more serious as its legal position becomes more perilous So far, the public and political reaction in the US to Facebook’s grave misdeeds has been surprisingly muted. That’s about to change.... Continue reading at The Guardian

[ The Guardian | 2018-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news stories #cambridge analytica #mark zuckerberg


Facebook's privacy problems: a roundup

The social media giant’s troubles have led to lawsuits, House of Commons hearings and several apologiesFacebook disclosed on Friday that a bug may have affected up to 6.8 million users, allowing app developers to see photos that users had uploaded but never posted – but this was hardly the first... Continue reading at The Guardian

[ The Guardian | 2018-12-15 00:00:00 UTC ]
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Facebook Revealed Several Updates to Its Test of Subscriptions to Instant Articles

Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group. The social network began testing subscriptions in Instant Articles with 10 publishers in October 2017. The implementation approach for the... Continue reading at AdWeek

[ AdWeek | 2018-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced #facebook revealed #test group


Facebook e-mails reveal Zuckerberg deliberations on user data

Facebook is being accused by U.K. lawmakers of offering access to its users and their data based on the amount of money a prospective partner would spend, following the latest document dump painting its leadership team in a potentially unflattering light.On Wednesday, British lawmaker Damian... Continue reading at Advertising Age

[ Advertising Age | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including correspondence #internal emails #leadership team #user data #offering access


Facebook has 'black people problem,' ex-employee says

As Facebook defends its handling of Russian political interference, an ex-employee published another scathing critique of the company's culture. Facebook "has a black people problem," Mark S. Luckie wrote in a lengthy internal memo circulated earlier this month and made public on Facebook... Continue reading at Advertising Age

[ Advertising Age | 2018-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black people #black users #made public #scathing critique #black employees


Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek

[ AdWeek | 2018-10-19 00:00:00 UTC ]
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Fourth Cormoran Strike instalment set for September release

The fourth instalment of Robert Galbraith’s Cormoran Strike series is set for release on 18th September, J K Rowling has revealed. Continue reading at The Bookseller

[ The Bookseller | 2018-07-11 00:00:00 UTC ]
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He's CEO, bitch: Young Zuckerberg and the early days of Facebook revealed

"Everyone who has seen 'The Social Network' knows the story of Facebook's founding," Adam Fisher writes at the start of "Sex, Beer, and Coding: Inside Facebook's Wild Early Days" in Wired. The article sets up an excerpt from "Valley of Genius: The Uncensored History of Silicon Valley," Fisher's... Continue reading at Advertising Age

[ Advertising Age | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #choice bits #key players #early days #oral history