Condé Nast Primes Ars Technica for Its Big Moment

Ars Technica has many things, from an audience of nearly 8 million monthly uniques to an affluent, educated readership of engaged hard-core techies. What it hasn’t had—until now—is a dedicated advertising staff. Founded by Ken Fisher in 1998 and bought by Condé Nast for a reported $25 million in 2008, Ars’ following results in four out of five readers visiting daily, according to the site. Last year, its 27,300-word review of Apple’s Mac OS X Lion got more than 3 million pageviews and sold 15,000 copies as a $5 Kindle ebook, also per the site. Now, Condé Nast has decided it’s time for Ars, which had been sold by Wired’s sales staff, to sell itself. The new team will bill Ars as “the biggest site you don’t know about.” Fisher said the end of the recession and strong advertiser interest in the online community contributed to the timing. “When [Condé Nast] purchased Ars, it had big plans,” he said. “Now that everything’s lined up, it’s time to go.” The sales team will have a bigger, fresher-looking product to sell too. Ars is adding several new editorial people and getting a redesign in May that Fisher said would give its long-form journalism more exposure and expand its coverage of topics like security and gadgets. Wired publisher Howard Mittman, who will continue to oversee Ars, said he saw the redesign helping to attract new ad clients to the site. “I have no illusions we’re going to have fashion advertisers,” he said, [but] “as we scale up, I think there’s a... Continue reading at 'AdWeek'

[ AdWeek | 2012-03-05 00:00:00 UTC ]
News tagged with: #mac os #sales staff #big plans #long-form journalism #ad clients

Other news stories related to: "Condé Nast Primes Ars Technica for Its Big Moment"


Condé Nast Primes Ars Technica for Its Big Moment

Ars Technica has many things, from an audience of nearly 8 million monthly uniques to an affluent, educated readership of engaged hard-core techies. What it hasn’t had—until now—is a dedicated advertising staff. Founded by Ken Fisher in 1998 and bought by Condé Nast for a reported $25 million... Continue reading at AdWeek

[ AdWeek | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad clients #long-form journalism #big plans #sales staff #mac os


In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age

[ Advertising Age | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top chef #consumer groups #high-quality content #advertising marketplace #digital advertising #latest move


Amazon Prime Big Deal Days dates announced: The fall Prime Day sale returns on October 8 and 9

We knew Amazon would revive its Prime Big Deal Days sale event this fall, but we didn’t know the exact dates until today. The online retailer announced that the sale event will return this year on October 8 and 9, giving us all the more reason to call it October Prime Day as we have done in... Continue reading at Engadget

[ Engadget | 2024-09-17 05:03:56 UTC ]
More news stories like this | News stories tagged with: #kindle #follow @engadgetdeals #buying advice #samsung 55-inch #pixel 8a #apple earlier #holiday season #airpods pro #cyber monday #black friday #holiday shopping #robot vacuums #wireless earbuds


Amazon Prime Big Deal Days: Here's what to expect this October Prime Day

Amazon Prime Day came and went in July, but Amazon’s not done with its membership-only sales events for 2023. The company just announced that it will hold “Prime Big Deal Days,” another Prime Day of sorts, on October 10 and 11, mirroring what it did during the same month last year. Engadget will... Continue reading at Engadget

[ Engadget | 2023-09-18 11:58:42 UTC ]
More news stories like this | News stories tagged with: #kindle #bit easier #latest discounts #include gadgets #recommend checking #blatant displays #browser extensions #receiving emails #price-drop alerts #originally added #dedicated wishlist #gift buying #unofficial kickoff #avoid distractions #means knowing


Amazon Prime Big Deal Days: Here's what to expect this October Prime Day

Amazon Prime Day came and went in July, but Amazon’s not done with its membership-only sales events for 2023. The company just announced that it will hold another Prime Day of sorts in October, potentially mirroring what it did at the same time last year. This year’s event is dubbed “Prime Big... Continue reading at Engadget

[ Engadget | 2023-08-08 19:00:44 UTC ]
More news stories like this | News stories tagged with: #kindle #bit easier #latest discounts #include gadgets #recommend checking #blatant displays #browser extensions #receiving emails #price-drop alerts #originally added #dedicated wishlist #gift buying #unofficial kickoff #avoid distractions #means knowing


Engadget Podcast: Bluesky’s big moment

For obvious reasons, Twitter users are leaving en masse and heading to Bluesky, its most prominent decentralized competitor. In this episode, we discuss why Bluesky now feels like the best of early Twitter, filled with vibrant conversations and people discovering a new social network filled with... Continue reading at Engadget

[ Engadget | 2024-11-15 12:30:52 UTC ]
More news stories like this | News stories tagged with: #kindle #outro music #theme music


The best Prime Day deals you can still get after the October Big Deal Days sale: Apple, Anker, Sonos, Lego and more

Another October Prime Day is on the books, but all of the deals haven’t disappeared from Amazon’s site just yet. This year’s Fall Prime Day brought a bunch of discounts on smartphones, speakers, wearables, robot vacuums and more tech, and you can still grab some of the sale prices right now even... Continue reading at Engadget

[ Engadget | 2024-10-10 14:00:36 UTC ]
More news stories like this | News stories tagged with: #harry potter #follow @engadgetdeals #$100 range #stay tuned #buying advice #recent months #multipoint connectivity #lowest price #self-emptying base


The best Prime Day deals to shop for on the last day of Amazon's Big Deal Days sale: Apple, Anker, Sony and more

October Prime Day 2024 has given Prime members another opportunity to save one some of our favorite tech and maybe even snag some holiday gifts early and for less. If you checked out Amazon's site yesterday or today, you may have quickly gotten overwhelmed by the volume of deals — we wouldn't... Continue reading at Engadget

[ Engadget | 2024-10-09 23:00:18 UTC ]
More news stories like this | News stories tagged with: #kindle #harry potter #follow @engadgetdeals #$100 range #stay tuned #buying advice #productivity setup #ultimate controller #touch strip #programmable buttons #operating system #free content #excellent cameras


Amazon Prime Day 2024: The best deals we found from Apple, Anker, Sony, Lego and others before October Big Deal Days ends tonight

October Prime Day 2024 is half over but you can still save thanks to a slew of deals across the entirety of Amazon’s online storefront. Props to you if you came prepared with a wishlist of items you hope to buy on sale, because it can be easy to get distracted by the thousands of other deals... Continue reading at Engadget

[ Engadget | 2024-10-09 15:14:28 UTC ]
More news stories like this | News stories tagged with: #kindle #harry potter #follow @engadgetdeals #$100 range #stay tuned #buying advice #productivity setup #ultimate controller #touch strip #programmable buttons #operating system #free content #excellent cameras


Amazon Prime Day deals are available to shop before October Big Deal Days starts tomorrow

Amazon Prime Big Deal Days is back this year, returning on October 8 and 9. The “fall Prime Day” of sorts has served as the online retailer’s unofficial kickoff to the holiday shopping season for the past few years. We expect most of the deals to be Prime exclusives, meaning you must be an... Continue reading at Engadget

[ Engadget | 2024-10-07 21:00:14 UTC ]
More news stories like this | News stories tagged with: #kindle #harry potter #follow @engadgetdeals #stay tuned #buying advice #fabric cover #reliable connection #charging base #automatically return #mop floors #mop combo #midrange smartphone #pixel 8a #android phone #solid choice #applecore+ protection


Amazon Prime Day 2024: We found the best early deals to shop before October Big Deal Days

The Amazon Prime Big Deal Days event is coming up in a few days, so it’s time to start thinking about what you may want to snag at a discount during the sale. Some may shudder at the thought of holiday shopping already, but if you pay the $139 annual fee for Prime, these sale events are a great... Continue reading at Engadget

[ Engadget | 2024-10-06 13:12:09 UTC ]
More news stories like this | News stories tagged with: #kindle #harry potter #follow @engadgetdeals #buying advice #reliable connection #charging base #automatically return #mop floors #mop combo #midrange smartphone #pixel 8a #android phone #solid choice #applecore+ protection #muted colors #nintendo switch


Amazon Prime Day 2024: The best early deals to shop ahead of the October Big Deal Days event next week

Amazon Prime Big Deal Days is back this year, returning on October 8 and 9. The “fall Prime Day” of sorts has served as the online retailer’s unofficial kickoff to the holiday shopping season for the past few years. We expect most of the deals to be Prime exclusives, meaning you must be an... Continue reading at Engadget

[ Engadget | 2024-10-04 13:25:06 UTC ]
More news stories like this | News stories tagged with: #kindle #follow @engadgetdeals #buying advice #charging base #automatically return #mop floors #mop combo #midrange smartphone #pixel 8a #android phone #solid choice #premium smartwatch #applecore+ protection #muted colors #nintendo switch


The best early Prime Day deals we could find ahead of Amazon's October Big Deal Days event

Since 2022, Amazon has held a second Prime Day of sorts in October and that sale event is coming back this year, too. Prime Big Deal Days returns on October 8 and 9, but we’re already starting to see some decent deals pop up across Amazon’s site. As per usual, most of the deals we expected to... Continue reading at Engadget

[ Engadget | 2024-10-03 19:00:39 UTC ]
More news stories like this | News stories tagged with: #kindle #follow @engadgetdeals #buying advice #charging base #automatically return #mop floors #mop combo #midrange smartphone #pixel 8a #android phone #solid choice #premium smartwatch #applecore+ protection #muted colors #nintendo switch


The best early Amazon Prime Day deals to shop before October Big Deal Days

Amazon Prime Big Deal Days is back this year, returning on October 8 and 9. The “fall Prime Day” of sorts has served as the online retailer’s unofficial kickoff to the holiday shopping season for the past few years. We expect most of the deals to be Prime exclusives, meaning you must be an... Continue reading at Engadget

[ Engadget | 2024-10-03 17:54:46 UTC ]
More news stories like this | News stories tagged with: #kindle #follow @engadgetdeals #buying advice #robot vacuums #reliable connection #video calls #power bank #good amount


Amazon Prime Day is almost here: These are the best early deals to shop before October Big Deal Days

We know the Amazon Prime Big Deal Days event is coming up soon, so it’s time to start thinking about what you may want to snag at a discount during the sale. Some may shudder at the thought of holiday shopping already, but if you pay the $139 annual fee for Prime, these sale events are a great... Continue reading at Engadget

[ Engadget | 2024-10-03 14:45:46 UTC ]
More news stories like this | News stories tagged with: #kindle #follow @engadgetdeals #buying advice #charging base #automatically return #mop floors #mop combo #midrange smartphone #pixel 8a #android phone #solid choice #premium smartwatch #applecore+ protection #muted colors #nintendo switch


Amazon announces the return of Prime Big Deal Days on October 8 and 9

We knew Amazon would revive its Prime Big Deal Days sale event this fall, but we didn’t know the exact dates until today. The online retailer announced that the sale event will return this year on October 8 and 9, giving us all the more reason to call it October Prime Day as we have done in... Continue reading at Engadget

[ Engadget | 2024-09-18 16:55:13 UTC ]
More news stories like this | News stories tagged with: #kindle #follow @engadgetdeals #buying advice #bit easier #gaming gear #include gadgets #check back #samsung 55-inch #pixel 8a #apple earlier #holiday season #airpods pro #product page #cyber monday


Best USB flash drive deals for Prime Day 2024: Save big on small thumb drives

We love a good sale, so we’re stoked to see some great USB flash drive deals on Prime Day 2024. Look no further for the best thumb drive discounts from all the big names in flash memory! I’ve even curated these drives by capacity levels, so you can get exactly the right model for your... Continue reading at PC World

[ PC World | 2024-07-16 07:02:00 UTC ]
More news stories like this | News stories tagged with: #kindle #media libraries #multiple platforms #galaxy tab #laptop bag #standing desks #office chairs #thunderbolt dock


Best early laptop bag and backpack deals for Prime Day 2024: Save big on comfort

We know there’s always the temptation to buy a new gadget, a new laptop, a new smartphone, and so on, but with laptop bags and backpacks, they’re more of a necessity than a want. And it’s a good thing you held off getting a new laptop bag or backpack until Prime Day 2024, because we’re... Continue reading at PC World

[ PC World | 2024-07-12 11:15:00 UTC ]
More news stories like this | News stories tagged with: #kindle #storage space #user reviews #important factors #major categories


Best early tablet deals for Prime Day 2024: Big sales on iPads, Kindles and Galaxy Tab

Looking for a bargain on your next tablet? You’re in luck because there are some great Prime Day deals going on, even now in the early days before the main event starts. We’re already seeing iPads on sale for more than $100 off and Amazon Fire tablets at downright massive discounts.... Continue reading at PC World

[ PC World | 2024-07-12 10:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle #biggest screen #larger screen


Amazon Prime Day 2024: Everything to know about the big sale in July

Amazon Prime Day 2024 is coming soon, now's the time to start thinking about the things you’ll want to look for once the deals arrive. Everything from gadgets to clothes to household necessities will be on sale during the shopping event, and if you’re a Prime member, you’ll have access to all of... Continue reading at Engadget

[ Engadget | 2024-06-02 14:27:19 UTC ]
More news stories like this | News stories tagged with: #kindle #gaming gear #to-buy list #robot vacuums #microsd cards #dirt cheap #smart speaker #black friday #worth waiting #record-low prices #kindle e-readers #echo speakers #safely bet #started pushing