How Conde Nast, New York Times, Hearst Are Adapting for Real-Time Bidding

When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own consultancy, was making a point about his last seven months educating the Times' sales staff about programmatic buying. And part of that education is assuring them programmatic will not cannibalize their direct-sales commissions. "Some people are understandably concerned," he said, referring to the industry at large. "They're seeing programmatic numbers going up, and their own book of business going down."In fact, Times executives blamed a 3% decline in third-quarter digital-ad revenue partly on programmatic buying. This year, marketers are expected to spend $3.3 billion on display ads bought through real-time bidding, according to eMarketer, representing 19% of total digital ad spending. By 2017, it's expected to reach $8.69 billion, or 29% of total digital dollars. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-11-18 00:00:00 UTC ]
News tagged with: #sales staff #3% decline #reach $8

Other Publishing stories related to: 'How Conde Nast, New York Times, Hearst Are Adapting for Real-Time Bidding'


How Conde Nast, New York Times, Hearst Are Adapting for Real-Time Bidding

When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own... Continue reading at Advertising Age

[ Advertising Age | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales staff #3% decline #reach $8


Nicholas Kristof Leaves The New York Times as He Weighs Political Bid

Mr. Kristof, a two-time Pulitzer Prize winner, is weighing a run for governor of Oregon, the state where he grew up. Continue reading at The New York Times

[ The New York Times | 2021-10-14 12:08:45 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize


New York Times reports News Corp bid for S&S

Rupert Murdoch's media giant News Corp has made a bid for Simon & Schuster, according to a report in the New York Times. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 08:28:03 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #simon schuster #news corp


Hearst Magazines’ Kate Lewis on Adapting Editorial Content in a Time of Crisis

Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #kate lewis #creating content #all-remote world #hearst


‘There is an opportunity in everything’: Hearst Magazines’ Kate Lewis on adapting editorial content in a time of crisis

Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday

[ Digiday | 2020-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #crisis appeared #hearst magazines #kate lewis #digital publisher #creating content #all-remote world #inaugural episode #hearst


HGTV stars get their own collectible covers, the New York Post obsesses about AOC, Conde Nast diversifies: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Cover stars: Chip and Joanna Gaines, who rose to fame through their hit HGTV... Continue reading at Advertising Age

[ Advertising Age | 2019-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenue #musical theater #current issue #released today


Why Time, Conde Nast and other magazine publishers are charging into brand licensing

With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #magazine publishers #brand licensing


Hearst and Cond Nast Joint Venture Seeks More Publishers to Join

With long-term trends exerting downward pressure on magazines' ad-page sales and newsstand appeal, two of the industry's biggest publishers said last week that they had formed a joint venture to handle back-office operations such as production, procurement and circulation.The competitors and now... Continue reading at Advertising Age

[ Advertising Age | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #surprising move #newspaper companies #poynter institute


TV Fears 'Race to the Bottom' With Real-Time Bidding

Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won't happen easily.Interpublic Group of Cos. announced in August a consortium that includes A&E Networks, Cablevision, Clear Channel and Tribune to build and test an automated... Continue reading at Advertising Age

[ Advertising Age | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real-time bidding #programmatic buying #digital publishers #interpublic group


Hearst Magazines Finds Chief Digital Exec at The New York Times

In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com... Continue reading at AdWeek

[ AdWeek | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business development #forward momentum #working closely #meredith corp #work closely


Danish Publisher Network to Use Real Time Bidding

Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading publishers #rubicon project


Real-Time Advertising Bidding Offers Publisher Control

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select clients #smaller publishers


Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
More news stories like this | News stories tagged with: #news corp


The New York Times, Washington Post, Time Inc and others begin testing micropayments

The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday

[ Digiday | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers face #ad revenue #ad blocking #publishers including


AI: Copyright Challenges Now Include a New York Times Lawsuit

The newly launched lawsuit of OpenAI and Microsoft by The New York Times parallels legal actions from the book publishing industry. The post AI: Copyright Challenges Now Include a New York Times Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-04 19:59:05 UTC ]
More news stories like this | News stories tagged with: #post ai #book publishing


'New York Times' Sues OpenAI, Microsoft for Copyright Infringement

The suit, said to be the first AI-related action filed by a major American media company, alleges that AI services from both multibillion dollar companies are businesses “built on mass copyright infringement,” with potentially massive implications for the future of journalism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-27 05:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright infringement


The ‘New York Times Book Review’ Mixes It Up

Gilbert Cruz, the new editor of the 'Review,' plans to keep experimenting to find the perfect formula for books coverage at the paper of record. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #gilbert cruz #books coverage #times book


'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | News stories tagged with: #bright spot #digital media


What Do 10 Years of the New York Times Young Adult Bestseller Lists Say About YA?

The New York Times Young Adult Bestseller list celebrated its 10th anniversary in December 2022. Here's a look at what it shows. Continue reading at Book Riot

[ Book Riot | 2023-02-06 11:36:00 UTC ]
More news stories like this | News stories tagged with: #10th anniversary #bestseller list #bestseller lists


The New York Times Bestseller List vs. Their Best of List for 2022

The New York Times just released their Best Books of 2022. How much does it overlap with the bestselling books of the year? Continue reading at Book Riot

[ Book Riot | 2022-12-01 11:40:00 UTC ]
More news stories like this | News stories tagged with: #bestselling books #times bestseller