Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

Other Publishing stories related to: 'Why Is Hard News a Hard Sell for Advertisers?'


‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Vere departs News From Nowhere radical bookshop after 45 years

A steadfast member of the radical bookselling community is to retire after 45 years at Liverpool store News From Nowhere. Continue reading at The Bookseller

[ The Bookseller | 2021-08-10 05:23:08 UTC ]
More news stories like this | News stories tagged with: #bookshop


The eviction moratorium, the child tax credit, and the episodic poverty news cycle

Last week, the Biden administration called on Congress to extend a federal ban on evictions that health officials implemented last year as a response to the pandemic, citing the White House’s view that a recent Supreme Court ruling prohibited it from taking unilateral action. On Friday—with the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-08-03 12:35:32 UTC ]
More news stories like this | News stories tagged with: #tina nguyen #viktor orbn #digital media


Axed yet still ‘compelling’, Alan Jones is neither down nor out at News Corp

His column may have been dropped by a Sydney tabloid – but the broadcaster is still being lauded for his role at Sky News AustraliaIt’s been a week of mixed messages from News Corp Australia.Alan Jones, previously one of the media giant’s most bankable stars, was, according to the Murdoch... Continue reading at The Guardian

[ The Guardian | 2021-07-30 20:00:10 UTC ]
More news stories like this | News stories tagged with: #alan jones #sydney tabloid #mixed messages #media giant #news corp


Alan Jones laments Daily Telegraph column dropped but remains in News Corp stable| The Weekly Beast

The Sky News After Dark presenter denies being an anti-vaxxer as his regular sports column continuesAlan Jones has denied being an anti-vaxxer and encouraging the anti-lockdown protesters in an emotional broadcast after his regular column was dumped by the Daily Telegraph.“I now face a headline... Continue reading at The Guardian

[ The Guardian | 2021-07-30 04:08:30 UTC ]
More news stories like this | News stories tagged with: #weekly beast #sky news #daily telegraph #alan jones #thursday night #news corp


Religion News Briefs: July 28, 2021

Nelson Books names an associate publisher and a v-p of marketing, and U.K. Christian publishing leader SPCK Group creates a new group position and restructures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing leader #associate publisher


Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
More news stories like this | News stories tagged with: #secret library #famous writers #novelists


The risible launch of ‘Britain’s Fox News’

Last week, Guto Harri, an anchor on GB News, in the United Kingdom, addressed a pressing news story: the racist abuse that Black English players faced following the final of the European soccer championships, which England lost, and the broader debate around the players’ practice of taking a... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-20 12:38:46 UTC ]
More news stories like this | News stories tagged with: #nieman lab #back end #american association #daily beast #sports illustrated #trans woman #memoir #penguin random house


Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media


Six Extinction Rebellion protesters found guilty of blocking news printers

Judge says demonstration was ‘peaceful’ but impacted Murdoch, Mail, Telegraph and Standard titlesSix Extinction Rebellion protesters on trial for blockading the printing press of some of the UK’s biggest newspapers have been found guilty.The activists appeared at St Albans magistrates court on... Continue reading at The Guardian

[ The Guardian | 2021-07-16 12:17:11 UTC ]
More news stories like this | News stories tagged with: #found guilty #printing press


The tedium of the Trump-books news cycle

“The Trump books are coming.” Late last month, Katie Rogers, a White House correspondent at the New York Times, warned us that we could soon expect a raft of new titles about Trump’s final months in office to hit bookstores, written by big-name reporters from her beat and the wider world of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-14 12:33:57 UTC ]
More news stories like this | News stories tagged with: #american journalist #increasingly concerned #recent coup #good faith #news content #nikole hannah-jones


Religion and Spirituality News Briefs; June 9, 2021

Janet Hill Talbert becomes executive editor for Nelson Books. Faith-based Good Will Publishers launches a 'value-focused' kids imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nelson books


Pride Was Hard-Won: PW Talks with Julie Rodgers

For nine years, Rodgers was a celibate gay Christian speaking about the benefits of conversion therapy, and in her forthcoming memoir 'Outlove: A Queer Christian Survival Story,' she chronicles her journey into peace, a loving marriage, and advocacy for LGBTQ Christians. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming memoir #memoir


'Princess Diaries' Character Chimes In On Prince Harry and Meghan Markle’s Baby News

Although Princess Mia Thermopolis is fictional, many real-life Twitter users were royally amused. Continue reading at The Huffington Post

[ The Huffington Post | 2021-06-07 19:13:41 UTC ]
More news stories like this | News stories tagged with: #prince harry #meghan markle


Religion News Briefs: May 26, 2021

Spanish Evangelical Publishers announce awards, Zondervan promotes Carly Kellerman, and United Methodist Publishing's Audrey Kidd moves on. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
More news stories like this |


Religion News Briefs: May 12, 2021

Promotions at Baker Publishing's Chosen Books and HCCP's Bible teams, and Loyola Press marks Jesuits' Ignatian Year with new book from the religious order's leader. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #baker publishing #chosen books


Is Academic Research Too Hard To Read? The Academics Say Yes

In a survey conducted by Emerald Publishing, researchers say they're not satisfied with how academic publishing presents their work. The post Is Academic Research Too Hard To Read? The Academics Say Yes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-11 21:34:16 UTC ]
More news stories like this | News stories tagged with: #academic research #survey conducted #emerald publishing #academic publishing


Hearst Sells Marie Claire to a British Publisher

Marie Claire U.S. had been part of Hearst since 1994 in a joint venture with French company Marie Claire Album. Continue reading at The New York Times

[ The New York Times | 2021-05-11 17:35:20 UTC ]
More news stories like this | News stories tagged with: #british publisher #joint venture #hearst #marie claire


News Corp completes Houghton Mifflin Harcourt consumer division deal

HarperCollins owner News Corp has completed its $349m (£252m) acquisition of Houghton Mifflin Harcourt's consumer division. Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 12:46:20 UTC ]
More news stories like this | News stories tagged with: #consumer division #news corp #harpercollins #houghton mifflin harcourt