Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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Richard and Judy spring titles sell £4.6m

Written By: Philip Stone and Lisa Campbell Publication Date: Thu, 12/05/2011 - 09:45 Analysis has revealed that £4.6m of books were sold under the W H Smith Spring Richard and Judy Book Club promotion, as the retailer released the celebrity couple's new summer titles. The eight Spring Book... Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Charlaine Harris sells 1m Kindle ebooks

Written By: Graeme Neill Publication Date: Thu, 12/05/2011 - 09:19 Charlaine Harris, author of the Sookie Stackhouse series of novels, has become the latest writer to sell more than one million Kindle ebooks through Amazon. The author, who is published by Gollancz in the UK, joins Stieg... Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Hearst Partner With Pictela’s IAB Portrait Advertising

After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictela’s Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
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News Corp. Reports Disappointing Quarterly Numbers

News Corp. released its earnings report for the quarter that ended in March, and the results are a little disappointing. The company reported a decline in its operating income, which was down to about $1 billion, compared to $1.25 billion over the same period last year. The drop-off appears to... Continue reading at AdWeek

[ AdWeek | 2011-05-05 00:00:00 UTC ]
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E-Commerce News: New York Magazine To Launch Curated Deals Newsletter in May

Joining the line of publishers who are entering the e-commerce space is New York magazine and NY.com; they’ve announced a New York City-specific online deals program that is set to launch in May. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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Penguin to publish slow news title

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[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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ABC News High On Enhanced E-books

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[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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Advertising: Tales of Reading in Reintroducing a Color Device

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[ The New York Times | 2011-04-25 00:00:00 UTC ]
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Editis sells Groupe De Boeck

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[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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News.me, the iPad News Aggregator Blessed By Big Publishers, Gets Ready To Launch [MediaMemo]

The 99-cents a week-service looks like the kind of thing that could drive the New York Times and the Associated Press batty. Instead, they've signed on for a piece of the action. Continue reading at AllThingsD

[ AllThingsD | 2011-04-20 00:00:00 UTC ]
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London Book Fair 2011: Selling Rights in Russia

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[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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ABC Board Changes Advertising Requirement for Digital Magazines

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[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Data Shot: Condé Nast Boasts Most Individual Advertisers in 2010

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[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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Media Decoder: Random House Adopts New Model for Selling E-Books

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[ The New York Times | 2011-03-01 00:00:00 UTC ]
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Cutting Out Middleman to Sell Small Ads Online

Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times

[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Yahoo follows News Corp, announces Livestand 'magazine' for tablets

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[ Betanews | 2011-02-11 00:00:00 UTC ]
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The Daily Is A Top News App But Download Complaints Soar

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[ Folio Magazine | 2011-02-09 00:00:00 UTC ]
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Apple rewrites rules on selling content via apps

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[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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