Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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Smiths News boosts business with airline and ebook business

Smiths News, the newspaper and magazine wholesaler, has completed the purchase of the remaining assets of Dawson Holdings, which include its ebook unit and its newspaper and magazine airline distribution business. Continue reading at Media Week

[ Media Week | 2011-08-23 00:00:00 UTC ]
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Advertising: A Magazine Bets That Readers Play Tag

Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times

[ The New York Times | 2011-08-23 00:00:00 UTC ]
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BBC Worldwide Sells its Magazine Portfolio to Private Equity Firm Exponent

BBC Worldwide, a UK-based publisher, has sold its magazine business to Exponent, a private equity firm. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-16 00:00:00 UTC ]
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Sainsbury's signs exclusive deal to sell Joan Collins book

Written By: Lisa Campbell Publication Date: Mon, 15/08/2011 - 15:45 Sainsbury’s has signed an exclusive deal with independent publisher Constable & Robinson to sell Joan Collins’ new book. Publishing director at C&R Andreas Campomar said the company hoped to reach a wider audience for... Continue reading at The Bookseller

[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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How Bad Is News Corp.?

In my biography of Rupert Murdoch, I referred to News Corporation as Mafia-like, provoking the annoyance of my publisher’s libel lawyers. I explained to them that I did not mean to suggest this was an organized crime family, but instead was using “mafia” as a metaphor to imply that News Corp.... Continue reading at AdWeek

[ AdWeek | 2011-08-08 00:00:00 UTC ]
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AOL Delivering Personalized News to the iPad

In an early teaser video for AOL’s new digital magazine, the project's lead director puckishly called it “the app for when you crap.” But make no doubt about it, AOL's iPad app Editions which launches this week, wants to be your personalized, daily reader for the bathroom, bedroom, and anywhere... Continue reading at AdWeek

[ AdWeek | 2011-08-02 00:00:00 UTC ]
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Meredith Guarantees Print ROI for Select Advertisers

Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
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Selling After Borders

It's no secret that Borders was hemorrhaging money long before it sought chapter bankruptcy protection five months ago. Because of the company's shaky finances, most publishers began transitioning sales to other outlets long before the bankruptcy filing. Even so, the crippled chain moved a lot... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-07-22 00:00:00 UTC ]
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Why Silicon Valley Can't Sell

Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in 2011, appear to be everywhere. But visit the biggest of these companies and ask them to define themselves, and you’ll be... Continue reading at AdWeek

[ AdWeek | 2011-07-11 00:00:00 UTC ]
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Just The News That's Fit to Read: Summify Launches an iPhone App

Sometimes keeping up with the Internet can seem like an endless assignment. The tweets and Facebook posts scroll infinitely, the email piles up, and news sites and blogs publish around the clock. That's why Summify seems so different. Continue reading at AllThingsD

[ AllThingsD | 2011-07-08 00:00:00 UTC ]
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British Newspaper News of the World Folds

After the latest controversy broke in a string of revelations concerning phone hacking conducted by editorial staff, British newspaper News of the World is folding. News International’s chairman deputy COO of News Corp. James Murdoch says that Sunday will be the last edition of the newspaper. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Flipboard Adds Industry News Feeds From LinkedIn

Flipboard, the social magazine iPad app, has incorporated content from another social network, LinkedIn -- adding the professional network's industry news to previous integrations with Twitter, Facebook, Instagram and Flickr. A new version of Flipboard to be released this morning also includes... Continue reading at AllThingsD

[ AllThingsD | 2011-06-30 00:00:00 UTC ]
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Media Decoder: Using E-Books to Sell More Print Versions

The publisher Algonquin is offering digital books at a discount or free to customers who buy certain trade paperback or hardback books. Continue reading at The New York Times

[ The New York Times | 2011-06-27 00:00:00 UTC ]
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Pottermore defends selling ebooks directly

Written By: Charlotte Williams Publication Date: Mon, 27/06/2011 - 08:53 Pottermore has responded to retailers' frustrations over being unable to sell the Harry Potter ebooks, saying the idea was to "ensure ease of availability across all reading devices". read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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Confirmed: J K Rowling to sell Harry Potter ebooks exclusively from Pottermore website

Written By: Philip Jones and Charlotte Williams Publication Date: Thu, 23/06/2011 - 11:53 J K Rowling has confirmed that she will release paid-for ebook versions of her incredibly successful Harry Potter books from her new website Pottermore "in partnership with J K Rowling’s publishers... Continue reading at The Bookseller

[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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Salon CEO Gingras to Head Up News at Google

Richard Gingras, the chief executive of Salon Media Group, said on Wednesday he is leaving the online publisher to become global head of news products for Google Inc. Continue reading at AllThingsD

[ AllThingsD | 2011-06-23 00:00:00 UTC ]
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Selling Abroad: Vargas, Lackberg, The Casts

In France, bestselling author Fred Vargas landed at #1 with a new Commissaire Adamsberg mystery, The Furious Army. Penguin will release a paperback edition of an earlier Adamsberg novel, An Uncertain Plan, in the U.S. in October, but has not yet acquired rights to the newest title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-20 00:00:00 UTC ]
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Smiths News acquires Dawson Books

Written By: Lisa Campbell Publication Date: Tue, 07/06/2011 - 09:49 Dawson Books has been bought by the parent company of book wholesaler Bertrams for £20m. Smiths News plc, which owns Bertrams, announced today (7th June) that the wholesaler and Dawson Books would be "fully integrated"... Continue reading at The Bookseller

[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Desmond in talks to sell US OK! to Time Warner

Richard Desmond is in talks with US media giant Time Warner about the possible sale of the US edition of celebrity OK! magazine, sources have confirmed. Continue reading at Media Week

[ Media Week | 2011-06-06 00:00:00 UTC ]
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Hard line on legal aid for library battles

Written By: Benedicte Page Publication Date: Fri, 27/05/2011 - 12:34 Campaigners seeking legal aid to pursue judicial review claims against local library closures are being asked for "community contributions" of over 50% of costs by the Legal Services Commission (LSC). Isle of Wight... Continue reading at The Bookseller

[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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