#ad strategy

Publishing news tagged with #ad strategy

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How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at 'AdWeek'

[ AdWeek | 2021-10-27 14:09:20 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #ad strategy #strategic partnerships #hearst

Personalised digital magazine app Flipboard aims for 150 million users

Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online... Continue reading at 'The Guardian'

[ The Guardian | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad strategy

AOL Delivering Personalized News to the iPad

In an early teaser video for AOL’s new digital magazine, the project's lead director puckishly called it “the app for when you crap.” But make no doubt about it, AOL's iPad app Editions which launches this week, wants to be your personalized, daily reader for the bathroom, bedroom, and anywhere... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feature set #ad strategy