Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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Baker & Taylor Sells U.K. Division

A little more than six months after acquiring Baker & Taylor from the Follett Corp., new owner Amandeep Kochar sold Baker & Taylor UK to the Little Group, parent company of the U.K.'s largest wholesaler, Gardners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-31 04:00:00 UTC ]
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Toto Albanese steals the post-election show as News Corp front pages do an about-face | The Weekly Beast

Seven’s Mark Riley catches Covid just in time to miss plane to Quad summit. Plus: the West Australian prints Noongar edition for Reconciliation WeekToto Albanese was the undisputed star of the newspaper front pages on Monday morning after her master Anthony Albanese won the election. The... Continue reading at The Guardian

[ The Guardian | 2022-05-27 02:22:51 UTC ]
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Printing fake news, this editor helped push America into World War I

Providence Journal editor John Revelstoke Rathom also had a fake biography, writes journalist Mark Arsenault. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 12:00:53 UTC ]
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Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Google's new tool will let EU publishers get paid for longer news snippets in search

Google has inked agreements with over 300 news publications in Germany, Hungary, France, Austria, the Netherlands and Ireland that would allow it to publish snippets of their stories on Search. The tech giant has announced the development in a blog post, where it has also launched new tool that... Continue reading at Engadget

[ Engadget | 2022-05-11 10:25:45 UTC ]
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Rare proof sheets of first Harry Potter book expected to sell for £20,000

The ‘fascinating insight into what was to become an iconic work’ is the only known surviving copy of its kind and is to be auctioned along with a first edition signed by RowlingA prepublication version of the first Harry Potter book by JK Rowling is expected to fetch at least £20,000 when it is... Continue reading at The Guardian

[ The Guardian | 2022-04-26 09:29:11 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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News publisher Lee faces renewed pressure from hedge funds

Newspaper publisher Lee Enterprises is facing renewed pressure from a hedge fund to speed up its transition to digital publishing and consider adding new digital-savvy leaders to its board Continue reading at ABC News

[ ABC News | 2022-04-14 21:27:45 UTC ]
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Shannon Bream's Bible stories are turning Fox News Books into a publishing force

The HarperCollins imprint has four straight bestsellers, thanks in large part to the cable news channel's promotional pop. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-13 15:00:58 UTC ]
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There is ‘no one News Corp view’ on election, head of company’s Australian arm tells staff

News Corp Australasia executive chairman issues all-staff memo, with scrutiny on election coverage likely to increaseGet our free news app; get our morning email briefingFollow our Australia news live blog for the latest updatesRupert Murdoch’s Australian lieutenant has told News Corp... Continue reading at The Guardian

[ The Guardian | 2022-04-13 07:57:04 UTC ]
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Jack Higgins, best-selling author of ‘The Eagle Has Landed,’ dies at 92

The British thriller writer's 85 books have sold more than a quarter of a billion copies. Continue reading at The Washington Post

[ The Washington Post | 2022-04-11 17:59:46 UTC ]
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First Issue of Captain America Comic Book Sells For $3.1 Million

With the sale, Captain America joined Superman and Spider-Man in having debut issues that topped $3 million at auction. Continue reading at The New York Times

[ The New York Times | 2022-04-08 13:21:14 UTC ]
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No Actions Offered to Librarians to Help With Book Bans From National Org: Book Censorship News, April 8, 2022

This week's book censorship news includes a look at what the American Library Association is -- and is not -- doing right now. Continue reading at Book Riot

[ Book Riot | 2022-04-08 10:41:00 UTC ]
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Falling in Love Is Hard When You’re the Guardian of the Dead

Ayanna Lloyd Banwo’s debut novel When We Were Birds begins in the time before time and follows the uneasy truce between the living and the dead. Cigarettes are offered, liquor is poured, prayers are said, all in the hope that the buried stay buried. This is the story of Yejide, a young woman who... Continue reading at Electric Literature

[ Electric Literature | 2022-04-01 11:00:00 UTC ]
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Oz editor-in-chief rages against the ‘tearing down’ of News Corp journalism | Weekly Beast

Christopher Dore says some critics make him ‘cringe’. Plus: ‘Furries’ at elite Brisbane school?Christopher Dore has been the editor-in-chief of the Australian since 2018, and has quite the pedigree in editing Rupert Murdoch’s Australian mastheads. Dorey, as staff call him, has edited the Daily... Continue reading at The Guardian

[ The Guardian | 2022-03-25 03:05:12 UTC ]
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BuzzFeed News’ top editors resign as layoffs loom

The digital publisher finds there’s no avoiding the industry’s punishing economics To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2022-03-22 15:51:02 UTC ]
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Robert Hicks, best-selling author of ‘The Widow of the South,’ dies at 71

Set in 1864, his novel evoked the bravery and bloodshed that he sought to memorialize as a preservationist of Civil War history. Continue reading at The Washington Post

[ The Washington Post | 2022-03-05 14:55:22 UTC ]
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News UK explores cashing in on crypto boom with NFTs

Sun publisher examining whether classic front pages and exclusive photos can have lucrative second lifeRupert Murdoch’s publishing arm is considering making a move into the frothy market of non-fungible tokens, or NFTs, by turning the Times and the Sun’s extensive archive of photos, cartoons and... Continue reading at The Guardian

[ The Guardian | 2022-02-16 15:06:14 UTC ]
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Hack of News Corp Emails Is Believed to Be Linked to China

The news publishing company said it thought the breach affected a “limited number” of accounts. Continue reading at The New York Times

[ The New York Times | 2022-02-05 00:27:33 UTC ]
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News Corp cyber-attack: firm says it believes hack linked to China

Hacking of emails at Murdoch company raises fears for safety of journalists’ confidential sourcesJournalists working for Rupert Murdoch’s News Corp have had their email accounts hacked in what the company believes was an espionage operation linked to China, raising fears for the safety of... Continue reading at The Guardian

[ The Guardian | 2022-02-04 14:17:42 UTC ]
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