Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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Nine’s world exclusive that wasn’t and News Corp rolls out the Sharri publicity caravan | The Weekly Beast

The SMH and the Age’s Peter Falconio story made headlines around the world but quickly fell apart, while the Weekend Australian stuck to safer ground with a flattering profile of its own starFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free... Continue reading at The Guardian

[ The Guardian | 2023-02-24 14:00:26 UTC ]
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Bookshop.org to Sell E-books, Publish First Print Title

Andy Hunter, Bookshop.org CEO, told 'PW' that the online retailer is developing an e-book platform for indie bookstores from scratch, and will launch it in beta late this year. In addition, the company is publishing its first book, a collection by Lydia Davis, who did not want her book available... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
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Book Review Podcast: Public Libraries, and Profiling Paul Harding

A celebration of community libraries and their expanding role, and a look at the Pulitzer Prize-winning novelist Paul Harding. Continue reading at The New York Times

[ The New York Times | 2023-02-17 17:56:54 UTC ]
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Good… news? The HarperCollins Union has approved a new deal!

After almost hitting the 100-day mark on the picket line, HarperCollins Union members (UAW 2110) have agreed to a tentative deal with management. According to this tweet, yesterday, employees expect to return to work on February 21. Big News!!! We have voted to ratfiy the contract and will be... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-17 16:54:37 UTC ]
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News Corp to cut 1,250 jobs after missing second-quarter estimates

Reduced ad spends due to rising inflation and higher interest rates have battered Rupert Murdoch’s media conglomerateMedia conglomerate News Corp said on Thursday that it would cut 1,250 jobs after it missed estimates for second-quarter earnings due to weakness in its news and digital real... Continue reading at The Guardian

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NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek

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3 Super Bowl Advertisers Winning the Digital Content Game

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Bertelsmann subsidiary to end, sell dozens of magazines

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An Open Letter to Stephen King: Book Censorship News, January 27, 2023

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BuzzFeed stock price skyrockets on news of deals with Meta and ChatGPT creator OpenAI

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New Book Teaches Christians to Find Nuance in News

Rachel Wightman, the author of 'Faith and Fake News: A Guide to Consuming Information Wisely' (Eerdmans, May), emphasizes the importance of fact-checking as an expression of faith in online spaces. Continue reading at Publishers Weekly

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Rupert Murdoch Backtracks on Plan to Merge Fox and News Corp

News Corp, one of his companies, said Rupert Murdoch had determined that a merger was “not optimal for shareholders of News Corp and Fox at this time.” Continue reading at The New York Times

[ The New York Times | 2023-01-25 00:02:52 UTC ]
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Book Review: ‘This Other Eden,’ by Paul Harding

In his latest novel, the Pulitzer Prize-winning author Paul Harding reimagines the history of a small mixed-race community’s devastating eviction from their homes. Continue reading at The New York Times

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Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget

[ Engadget | 2023-01-18 18:54:25 UTC ]
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Prince Harry’s Spare is fastest-selling nonfiction book since UK records began

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[ The Guardian | 2023-01-17 16:13:57 UTC ]
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HarperCollins Union Plans Rally at News Corp Offices in Manhattan

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[ Publishers Weekly | 2023-01-13 05:00:00 UTC ]
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[ Literrary Hub | 2023-01-12 15:22:07 UTC ]
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