Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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Hardie Grant Sells U.K. Division to PRH UK

Penguin Random House UK has acquired Australia-based publisher Hardie Grant Publishing’s U.K. publishing business, which is comprised of Hardie Grant UK and Quadrille. The sale will have no direct impact on Hardie Grant North America's business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Albanese says attacks on Dan Andrews ‘low point in journalism’ as News Corp vitriol continues after resignation

Murdoch papers declare the premier’s electoral popularity was a ‘cult’ and his legacy nothing but a state ‘deep in debt’Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Sunday Herald Sun’s front-page photo of the... Continue reading at The Guardian

[ The Guardian | 2023-09-27 03:28:06 UTC ]
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Coming up for heir: News Corp in uncharted waters with Lachlan Murdoch at the helm

Murdoch Jr does not have the same love for print as father Rupert but newspapers’ influence remains a drawcard for the new bossFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch started his leadership... Continue reading at The Guardian

[ The Guardian | 2023-09-22 15:00:03 UTC ]
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For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
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Rupert Murdoch stepping down as chair of Fox and News Corp

Lachlan Murdoch, Murdoch’s eldest son, now seems to be his successor after seven-decade run as controversial media mogulRupert Murdoch stepping down – live updatesRupert Murdoch is stepping down as chair of Fox and News Corp – ending a seven-decade run as one of the world’s most transformative... Continue reading at The Guardian

[ The Guardian | 2023-09-21 13:45:06 UTC ]
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Book Fairs Will See An Increase In Censorship Attempts This Year: Book Censorship News, September 15, 2023

A right-wing book publisher has a solution to Scholastic Book Fairs: their own. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2023-09-15 10:40:00 UTC ]
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News Corp gasses up ‘green’ fossil fuels in a series on future energy – but does it pass the sniff test? | Temperature Check

Series sponsored by organisations including coal and gas companies features ‘incorrect’ claims on ‘green gas’ and context missing on carbon capture technology Get our morning and afternoon news emails, free app or daily news podcastIn a double-page spread in News Corp Australia’s metropolitan... Continue reading at The Guardian

[ The Guardian | 2023-09-13 22:00:11 UTC ]
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WaterBrook’s Wingfeather Saga Sells 1 Million Copies ‘On Its Own Terms’

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[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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How Does a Best-Selling Author Name Her Characters?

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[ The New York Times | 2023-09-07 09:02:29 UTC ]
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'Amazing Grace' Soothes Souls, Sells Books

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[ Publishers Weekly | 2023-09-06 04:00:00 UTC ]
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Library Bomb Threats Continue to Increase: Book Censorship News, August 25, 2023

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[ Book Riot | 2023-08-25 10:40:00 UTC ]
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News Corp goes all-in on Matildas – but tries to waltz away with fans’ cash | The Weekly Beast

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[ The Guardian | 2023-08-18 01:59:54 UTC ]
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Much-hyped biography of Tucker Carlson struggles to sell

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[ The Guardian | 2023-08-15 16:05:23 UTC ]
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News Corp profits dive 75% as Rupert Murdoch-owned company hints at AI future

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[ The Guardian | 2023-08-11 00:14:07 UTC ]
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Paramount Global sells Simon & Schuster to private equity firm KKR. Here’s what to know

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[ Fast Company | 2023-08-08 08:50:00 UTC ]
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Paramount Agrees to Sell Simon & Schuster to KKR, a Private Equity Firm

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[ The New York Times | 2023-08-07 23:51:30 UTC ]
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Book Bans May Bring the Return of Child-Free Libraries: Censorship News, August 4, 2023

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[ Book Riot | 2023-08-04 10:40:00 UTC ]
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The Agence France-Presse is suing Elon Musk's X over news content payments

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[ Engadget | 2023-08-03 10:55:01 UTC ]
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[ The Guardian | 2023-08-01 05:44:11 UTC ]
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[ AdWeek | 2023-07-27 15:00:00 UTC ]
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