Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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Daily News to Sell Diamond Avenue Building, Paper to Relocate Elsewhere in City

As part of the ongoing transition of the traditional print media, Digital First Media is putting the Daily News' Diamond Avenue building up for sale. The Daily News will relocate to a smaller building elsewhere in the city, said Publisher Gre ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
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News UK advertises for 'privacy adviser'

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[ The Guardian | 2014-02-13 00:00:00 UTC ]
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BuzzFeed's Jon Steinberg Trumpets Shift to Hard News

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[ AdWeek | 2013-08-30 00:00:00 UTC ]
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News Corp. takes new tack on digital advertising

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[ Crains New York | 2013-08-22 00:00:00 UTC ]
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The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times

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News Corp cuts driven by Murdoch’s mission to prop up news assets

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Peter Gleeson leaves News Corp’s Courier-Mail and Sky News after multiple instances of plagiarism

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News Corp again scoops the pool at News Awards as Walkleys reveal nominations | Weekly Beast

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News that stays news

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For Vice Media, bad-boy news culture is dead, long live news

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Why No News Can Be 'Good News'

A scholar calls for breaking away from relentless “breaking news” to reconnect with the eternal good news found in faith and community. Continue reading at Publishers Weekly

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Truth Itself Becomes Suspicious: On Rob Brotherton’s “Bad News: Why We Fall for Fake News”

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James Murdoch resigns from news publisher News Corp's board

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James Murdoch's attack on News Corp and Fox News 'not discussed by board'

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[ The Guardian | 2020-01-15 07:29:48 UTC ]
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News Corp Answers Big Tech by Exploring its Own News Distribution Site

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