Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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News Corp ends year on a low note as another senior figure investigated over alleged behaviour at staff drinks | The Weekly Beast

The Murdoch stable has let indiscretions slide in the past but there is less tolerance now. Plus: Nine returns to AAPJust as News Corp Australia was licking its wounds after terminating three big name journalists for allegedly behaving badly, another scandal has broken.The Australian’s... Continue reading at The Guardian

[ The Guardian | 2022-12-16 02:16:26 UTC ]
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The Morning After: Apple has ‘fully resumed’ advertising on Twitter, according to Elon Musk

According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget

[ Engadget | 2022-12-05 12:15:07 UTC ]
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Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
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Chris Dore’s exit from News Corp lifts lid on behaviour at governor general’s residence | Weekly Beast

Dore was promoted to editor-in-chief of the Australian despite alleged behaviour and remained in post until WSJ event. Plus: Friendlyjordies’ fire scareFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastNot even a... Continue reading at The Guardian

[ The Guardian | 2022-11-25 03:15:19 UTC ]
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Paramount pulls offer to sell Simon & Schuster to Penguin Random House

After a judge blocked the sale of Simon & Schuster to Penguin Random House, S&S parent company Paramount pulls its sale offer and declines to appeal. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-21 22:50:02 UTC ]
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Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian

[ The Guardian | 2022-11-21 00:01:39 UTC ]
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The Australian’s editor Chris Dore lost his job after attending News Corp event in California

Exclusive: Key Murdoch editor was at Wall Street Journal Tech Live event at Laguna Beach last month along with top News Corp executivesFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastChristopher Dore lost his job... Continue reading at The Guardian

[ The Guardian | 2022-11-18 07:59:05 UTC ]
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Crikey’s Peter Fray apologises over Walkley outburst as speculation surrounds Chris Dore’s News Corp exit | Weekly Beast

Crikey editor told to pipe down after ‘unacceptable’ heckling of ABC winners. Plus: faint praise from the Australian for its departing editor-in-chiefCrikey’s Peter Fray heckled the Gold Walkley winners during their acceptance speech at Thursday night’s gala journalism awards ceremony, but it... Continue reading at The Guardian

[ The Guardian | 2022-11-18 02:09:22 UTC ]
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TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian

[ The Guardian | 2022-11-17 16:49:24 UTC ]
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Kevin Rudd accuses News Corp of ‘dog-whistling’ over reporting of Daniel Andrews

Former prime minister and media academics criticise reports, but Jeff Kennett says questions are ‘fair play’Get our morning and afternoon news emails, free app or daily news podcastKevin Rudd has accused News Corp Australia’s Herald Sun tabloid of “dog-whistling to conspiracy theorists” over its... Continue reading at The Guardian

[ The Guardian | 2022-11-08 07:13:45 UTC ]
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The Biased Online Book Ratings Systems Undermining Professional Review Sources: Book Censorship News, November 4, 2022

BookLooks, RatedBooks, and more biased online rating systems getting books banned. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2022-11-04 10:40:00 UTC ]
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The Art of the Hand-Sell: 31 Spooky, Eerie, and Uncanny Books for Halloween

Is there anything scarier than not knowing what great book you’re going to read next? Big love to the booksellers at Exile in Bookville (Chicago, IL), Raven Book Store (Lawrence, KS), Copper Dog Books (Beverly, MA), and The Haunted Bookshop (Iowa City, IA) for their generous recommendations.... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-31 08:59:42 UTC ]
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Murdoch’s succession: who wins from move to reunite Fox and News Corp?

Deal would seal legacy with favoured heirs, but markets question whether companies should merge in the first placeThis week’s 200th anniversary soiree for the Sunday Times gathered some of the biggest names in media at the headquarters of the British Academy of Film and Television Arts in... Continue reading at The Guardian

[ The Guardian | 2022-10-21 14:56:58 UTC ]
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Frankfurt’s News Conference: A ‘Necessary Understanding’

The 2022 Frankfurter Buchmesse is opened with heartfelt pleasure in a return to Frankfurt — and candid alarm about coming challenges. The post Frankfurt’s News Conference: A ‘Necessary Understanding’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-18 22:15:47 UTC ]
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Semafor Woos Advertisers With Promises of Depolarization

The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek

[ AdWeek | 2022-10-18 10:05:00 UTC ]
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Rupert Murdoch considering merging Fox and News Corp once again

Merger would combine Fox News and TMZ with newspaper and online news operations, almost a decade after they splitThe two parts of Rupert Murdoch’s media empire are discussing a merger nearly a decade after they split.The merger would combine Murdoch’s Fox News and TMZ assets with News Corp’s... Continue reading at The Guardian

[ The Guardian | 2022-10-15 01:01:11 UTC ]
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What’s a Book Sanctuary?: Book Censorship News, October 14, 2022

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[ Book Riot | 2022-10-14 10:40:00 UTC ]
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[ AdWeek | 2022-10-12 11:30:00 UTC ]
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[ AdWeek | 2022-10-11 09:54:39 UTC ]
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[ The Guardian | 2022-10-06 13:44:15 UTC ]
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