#digiday+ research

Publishing news tagged with #digiday+ research

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Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading at 'Digiday'

[ Digiday | 2023-05-05 04:01:00 UTC ]
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Digiday+ Research: News Publisher Subscription Index

The index is a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions. Continue reading at 'Digiday'

[ Digiday | 2022-12-20 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #news publisher


Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at 'Digiday'

[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #programmatic ads #publishers make