To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading >> [ Source: The Guardian | 2022-11-17 16:49:24 UTC ]
Molly Stern announced Thursday that she is starting Zando, an independent publishing company that will team up with influencers and brands to promote books. Continue reading >> [ Source: Los Angeles Times | 2020-10-22 20:09:23 UTC ]
As a black publicist with more than seven years in culture and entertainment publicity, I have sat in many all-white creative meetings where the genuine answer to making a campaign diverse was to give Stormzy a call (before that it was Tinie Tempah). If you are serious about diversity and... Continue reading >> [ Source: The Bookseller | 2020-07-24 03:36:15 UTC ]
A new online bookshop has launched to promote books, graphic novels and gifts that feature characters from under-represented backgrounds. Continue reading >> [ Source: The Bookseller | 2019-05-15 00:00:00 UTC ]
Children’s publishers tell us about some of their recent efforts to market and promote books that encompass SEL themes. Continue reading >> [ Source: Publishers Weekly | 2018-08-17 00:00:00 UTC ]
Germany and France have called on policy-makers in their respective governments in Berlin and Paris as well as in Brussels for sustainable policies to promote books in the digital age. Continue reading >> [ Source: The Bookseller | 2017-06-16 00:00:00 UTC ]
Publishers who do not have a strategy related to YouTube are missing an opportunity, publicists and marketeers were told at a YouTube conference held yesterday (27th October) in association with The Bookseller. The event, held at the YouTube offices in St Giles High Street, and aimed at giving... Continue reading >> [ Source: The Bookseller | 2014-10-29 00:00:00 UTC ]
HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
Three Twin Cities literary presses already renowned for collaborating in unconventional ways to promote books and authors are partnering with a Wisconsin literacy group and a Minneapolis museum to promote literacy, publicize the mission of each of the nonprofit organizations involved, and sell... Continue reading >> [ Source: Publishers Weekly | 2011-12-14 00:00:00 UTC ]