Watch time at YouTube 'growing 50% a year'

Publishers who do not have a strategy related to YouTube are missing an opportunity, publicists and marketeers were told at a YouTube conference held yesterday (27th October) in association with The Bookseller. The event, held at the YouTube offices in St Giles High Street, and aimed at giving advice on how to use YouTube to promote books and authors, also heard from publishers who have used the website to promote books or find authors. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-10-29 00:00:00 UTC ]

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TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian

[ The Guardian | 2022-11-17 16:49:24 UTC ]
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Michelle Obama's editor for bestselling 'Becoming' launches publishing firm

Molly Stern announced Thursday that she is starting Zando, an independent publishing company that will team up with influencers and brands to promote books. Continue reading at Los Angeles Times

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How to promote books by black authors

As a black publicist with more than seven years in culture and entertainment publicity, I have sat in many all-white creative meetings where the genuine answer to making a campaign diverse was to give Stormzy a call (before that it was Tinie Tempah).  If you are serious about diversity and... Continue reading at The Bookseller

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Online bookseller aims to boost diverse children’s literature

A new online bookshop has launched to promote books, graphic novels and gifts that feature characters from under-represented backgrounds. Continue reading at The Bookseller

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Finding Books for Teaching Social and Emotional Learning

Children’s publishers tell us about some of their recent efforts to market and promote books that encompass SEL themes. Continue reading at Publishers Weekly

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German and French book trades issue impassioned plea for government support

Germany and France have called on policy-makers in their respective governments in Berlin and Paris as well as in Brussels for sustainable policies to promote books in the digital age. Continue reading at The Bookseller

[ The Bookseller | 2017-06-16 00:00:00 UTC ]
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Literary agencies host online 'Discovery Day'

Curtis Brown and Conville and Walsh are to host a Twitter based event dedicated to "de-mystifying" the publishing process for prospective authors, called Discovery Day Online. Following the literary agencies’ Discovery Days in 2012 and 2013, held at Foyles Charing Cross Road, Discovery Day... Continue reading at The Bookseller

[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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Watch time at YouTube 'growing 50% a year'

Publishers who do not have a strategy related to YouTube are missing an opportunity, publicists and marketeers were told at a YouTube conference held yesterday (27th October) in association with The Bookseller. The event, held at the YouTube offices in St Giles High Street, and aimed at giving... Continue reading at The Bookseller

[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
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Figment lets young writers share and critique work

Figment is a website that gives teenagers and young adults a forum for posting their work and giving advice to others. Continue reading at The Christian Science Monitor

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Three Minneapolis Presses Unite for Little Free Library Promotion

Three Twin Cities literary presses already renowned for collaborating in unconventional ways to promote books and authors are partnering with a Wisconsin literacy group and a Minneapolis museum to promote literacy, publicize the mission of each of the nonprofit organizations involved, and sell... Continue reading at Publishers Weekly

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