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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at 'Digiday'
[ Digiday | 2022-04-25 04:01:00 UTC ]
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In Judd Apatow's "Sicker in the Head," the filmmaker asks other creative types to delve into their process. Continue reading at 'The Washington Post'
[ The Washington Post | 2022-04-02 10:00:00 UTC ]
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