Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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ViacomCBS looking to sell book publisher Simon & Schuster

ViacomCBS, fresh off a recent merger, is looking to sell its Simon & Schuster book publishing business Continue reading at ABC News

[ ABC News | 2020-03-04 18:09:45 UTC ]
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Reidy to Staff: ViacomCBS Is Looking to Sell Simon & Schuster

Following the reunification of Viacom and CBS, Simon & Schuster's chief Carolyn Reidy tells the staff that its parent company will explore seelling The post Reidy to Staff: ViacomCBS Is Looking to Sell Simon & Schuster appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-04 17:27:00 UTC ]
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More than 50 AAP reporters likely to be offered jobs at News Corp and Nine amid closure

Around 200 journalists are set to be made redundant by the shock closure, which will hit the industry hardMore than 50 Australian Associated Press journalists are likely to be offered jobs at News Corp Australia and Nine Entertainment as the two media giants look to boost staff ranks after... Continue reading at The Guardian

[ The Guardian | 2020-03-04 09:33:19 UTC ]
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ViacomCBS Is Looking to Sell S&S

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[ Publishers Weekly | 2020-03-04 05:00:00 UTC ]
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ViacomCBS to sell Simon & Schuster

ViacomCBS is planning to sell Simon & Schuster, it was announced today (4th March).  Continue reading at The Bookseller

[ The Bookseller | 2020-03-03 20:59:41 UTC ]
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AAP's future in doubt as Nine and News Corp reconsider investment

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[ The Guardian | 2020-03-02 01:40:44 UTC ]
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3 Qualities Advertisers Seek in a Publishing Partner

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Clive Cussler, Best-Selling Author and Adventurer, Is Dead at 88

His literary fantasies and larger-than-life exploits swirled together for decades. He wrote some 70 books, selling no fewer than 100 million copies, and located scores of shipwrecks. Continue reading at The New York Times

[ The New York Times | 2020-02-26 17:57:43 UTC ]
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Condé Nast Bets Big on Home | News & Notes

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Former Knopf Assistant Sells Publishing Novel in Seven Figure Deal

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[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Former Knopf Assistant Sells Publishing Novel in Seven Figure Deal

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[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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[ Folio Magazine | 2020-02-20 12:54:41 UTC ]
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Publishing Scotland Funds 14 Translations; Frankfurt’s LitAg Sells Out

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[ Publishing Perspectives | 2020-02-18 16:30:25 UTC ]
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3 Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue

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[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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[ The Guardian | 2020-02-17 05:58:27 UTC ]
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Guess Who’s Going to Buy You? That’s Right…Your Advertiser

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[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
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Why Are News Aggregators Still a Thing?

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[ Folio Magazine | 2020-02-13 17:20:50 UTC ]
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[ Literrary Hub | 2020-02-12 09:49:50 UTC ]
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