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As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-11-17 05:01:17 UTC ]
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In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-24 18:42:54 UTC ]
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