How MyLondon Built a Hyperlocal News Brand From the Ground Up

When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
News tagged with: #news publisher

Other Publishing stories related to: 'How MyLondon Built a Hyperlocal News Brand From the Ground Up'

How MyLondon Built a Hyperlocal News Brand From the Ground Up

When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
More news stories like this | News stories tagged with: #news publisher

How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book

As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with: #bad news #digital publisher

Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek

[ AdWeek | 2019-09-27 20:14:59 UTC ]
More news stories like this | News stories tagged with: #presidential election #news content #american association #advertising agencies #digital content

Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #beast mode #news publisher #revenue streams #loyal audience

News publishers are using their brands to carve out space on TV screens

Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #tv screens #buzzfeed news #vox media

How Swiss news publisher NZZ built a flexible paywall using machine learning

The publisher grew registered users by 40 percent to 600,000 last year using machine learning and A/B testing. The post How Swiss news publisher NZZ built a flexible paywall using machine learning appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning

The Atlantic’s new family section is built for the post-news feed era

Family is the first big editorial initiative by The Atlantic, now majority owned by Laurene Powell Jobs, since the publisher announced a staff expansion. The post The Atlantic’s new family section is built for the post-news feed era appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher announced

Brands built to last a lifetime are the key to consumer karma

Author and founder of the BuyMeOnce website Tara Button was a shopaholic until she fell in love with a Le Creuset pot. Now disposable is a dirty wordForget retail therapy. It’s so yesterday. Avoiding frequent visits to the shops is a better way to serenity, claims a book published this week,... Continue reading at The Guardian

[ The Guardian | 2018-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book published #step-by-step guide

Facebook news-feed changes will cut into publishers’ branded-content revenue

Publishers were able to make decent money on Facebook by making and selling custom videos for advertisers, but that could soon change. The post Facebook news-feed changes will cut into publishers’ branded-content revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook news-feed

The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #morgan stanley #larger reach

5 brands becoming news publishers in their own right

Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #content sites

Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency

Online-only News Brands Garner More “Buzz” than Print-Affiliated Counterparts

Online-only news sites received more—and more positive—online “buzz” than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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News Corp cuts driven by Murdoch’s mission to prop up news assets

Weeks after Fox merger scrapped investors say market value languishing because of underperforming businesses in portfolioThe shrinking of Rupert Murdoch’s News Corporation by 1,250 roles after a plunge in profits of almost a third serves as a stark reminder that the billionaire mogul’s abortive... Continue reading at The Guardian

[ The Guardian | 2023-02-10 16:37:18 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #news corporation #stark reminder #media empire #fox news #news corp

Peter Gleeson leaves News Corp’s Courier-Mail and Sky News after multiple instances of plagiarism

In one case the Courier-Mail columnist and Sky News presenter filled almost half a column with the unattributed reporting of a regional ABC journalistGet our morning and afternoon news emails, free app or daily news podcastThe Sky News presenter and Courier-Mail columnist Peter Gleeson has left... Continue reading at The Guardian

[ The Guardian | 2022-11-24 07:57:58 UTC ]
More news stories like this | News stories tagged with: #free morning #sky news #free app #guardian australia #news corp

News Corp again scoops the pool at News Awards as Walkleys reveal nominations | Weekly Beast

Story nominated for News gong branded ‘national disgrace’ by Indigenous reporters. Plus: SMH all wrapped up in The EverestFollow our Australia news live blog for the latest updatesGet our free news app, morning email briefing or daily news podcastThere’s one thing guaranteed at the annual... Continue reading at The Guardian

[ The Guardian | 2022-10-14 03:11:42 UTC ]
More news stories like this | News stories tagged with: #latest updatesget #lachlan murdoch #gala ceremony #top stories #guardian australia #news corp

News that stays news

For Christmas 1972, I was given a present that changed the way I viewed the world. It was a folder of facsimile documents called Tutankhamun & the Discovery of the Tomb. My family didn’t manage to visit the ‘Treasures of Tutankhamun’ exhibition at the British Museum that year, so my Jackdaw... Continue reading at The Bookseller

[ The Bookseller | 2021-03-27 01:02:55 UTC ]
More news stories like this | News stories tagged with: #british museum #jonathan cape

For Vice Media, bad-boy news culture is dead, long live news

Vice Media spent 2020 putting news more at the forefront of its brand, but it still has work to do positioning itself in the digital media landscape. The post For Vice Media, bad-boy news culture is dead, long live news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-12-30 05:01:28 UTC ]
More news stories like this | News stories tagged with: #vice media #digital media

Why No News Can Be 'Good News'

A scholar calls for breaking away from relentless “breaking news” to reconnect with the eternal good news found in faith and community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-14 05:00:00 UTC ]
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