#project oar

Publishing news tagged with #project oar

Page 1 of 1 pages

Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ncc media #project oar #established earlier #yearto develop #open standard #delivering ads #individual households #smart tvs #nbc universal #achieve scale #hearst

At Cannes, Comcast urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ncc media #project oar #established earlier #yearto develop #open standard #delivering ads #individual households #smart tvs #nbc universal #achieve scale #hearst