#premium publisher

Publishing news tagged with #premium publisher

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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at 'Digiday'

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publisher #user experience #context matters


In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
More news stories like this | News stories tagged with: #premium publisher #american democracy


Twitter Tightened Up the Requirements for Its Amplify Publisher Program

Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice president of emerging content products Mike Park announced in a blog post that in order to... Continue reading at 'AdWeek'

[ AdWeek | 2018-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publisher #blog post #vice president


What does ‘premium publisher’ mean, anyway?

"Premium publisher" may be one of the most overused words. We asked a sampling of stakeholders what it means. Here's what they said. The post What does ‘premium publisher’ mean, anyway? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publisher