#find ways

Publishing news tagged with #find ways


More Challenges Arise at Barnes & Noble Education

Barnes & Noble Education reported higher sales and lower losses in the quarter ended January 27, 2024, but those results were overshadowed by news that the company continues to struggle to find ways to shore up its financial position. Continue reading >>
[ Source: Publishers Weekly | 2024-03-14 04:00:00 UTC ]

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Netflix's Love, Death and Robots finds the 'nerd joy' of adult animation

What happens when animation geeks get the greenlight to produce whatever they want? You get Netflix's Love, Death and Robots, an anthology series that's meant to remind viewers that cartoons aren't just for kids. You'd think that would be a foregone conclusion in 2022, decades after anime has... Continue reading >>
[ Source: Engadget | 2022-05-21 13:00:32 UTC ]

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You guys suck! The dos and don'ts of comparative advertising

The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading >>
[ Source: Advertising Age | 2019-09-10 07:00:00 UTC ]

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Procter & Gamble, a U.S. soccer sponsor, backs the women’s team's fight for equal pay: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading >>
[ Source: Advertising Age | 2019-07-15 10:00:00 UTC ]

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B&N Eyes Revenue Growth

While the bookseller was able to improve its bottom line through cost savings, executives know they need to find ways to fix stalled sales. Continue reading >>
[ Source: Publishers Weekly | 2017-06-23 00:00:00 UTC ]

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IBM's Watson supercomputer may have met its match: the federal procurement mess

IBM's Watson, the computational genius that has bested "Jeopardy" champions, published a cookbook and even been unleashed in the fight against cancer, now has what is perhaps its greatest challenge: taking on the federal procurement morass. For years, government agencies have tried to find ways... Continue reading >>
[ Source: Los Angeles Times | 2016-03-26 00:00:00 UTC ]

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Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading >>
[ Source: Advertising Age | 2016-01-26 00:00:00 UTC ]

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Powa Does Away With QR Codes to Allow Instant Orders Off Print Ads, Packages

Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload... Continue reading >>
[ Source: Advertising Age | 2015-12-15 00:00:00 UTC ]

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Snapchat Discover Content Is Now Shareable

Media partners like CNN, BuzzFeed, and Vox will finally be able to share Discover content outside of Snapchat.Snapchat has until now been something of an island in the social media landscape: Unlike YouTube or Twitter, it wasn't possible to directly link to Snapchat content. This meant that... Continue reading >>
[ Source: Fast Company | 2015-12-02 00:00:00 UTC ]

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Innovation is the Only Way to Increase Ebook Sales

If publishers hope to grow ebook sales, they must find ways to innovate in actionable, tangible ways that will increase sales, argues Sol Rosenberg. The post Innovation is the Only Way to Increase Ebook Sales appeared first on Publishing Perspectives. Continue reading >>
[ Source: Publishing Perspectives | 2015-11-16 00:00:00 UTC ]

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Big Houses Stay In the Black

Half way through 2011, at least four of the major trade publishers continue to find ways to profitably publish despite the challenges posed by the digital transition and the collapse of Borders. Continue reading >>
[ Source: Publishers Weekly | 2011-09-02 00:00:00 UTC ]

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Watching and Waiting in California

Because California is losing more Borders stores than any other state in the country, the region's booksellers are uniquely poised to find ways to turn the ramifications of the bankruptcy proceedings to their advantage. "In the long run, the indies will benefit because there will be fewer... Continue reading >>
[ Source: Publishers Weekly | 2011-04-11 00:00:00 UTC ]

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