#find ways

Publishing news tagged with #find ways


You guys suck! The dos and don'ts of comparative advertising

The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-10 07:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #find ways #burger king


Procter & Gamble, a U.S. soccer sponsor, backs the women’s team's fight for equal pay: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-15 10:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle #plot point #broad range #garett sloane #full interview #find ways #big tech


B&N Eyes Revenue Growth

While the bookseller was able to improve its bottom line through cost savings, executives know they need to find ways to fix stalled sales. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #find ways #cost savings #bottom line


IBM's Watson supercomputer may have met its match: the federal procurement mess

IBM's Watson, the computational genius that has bested "Jeopardy" champions, published a cookbook and even been unleashed in the fight against cancer, now has what is perhaps its greatest challenge: taking on the federal procurement morass. For years, government agencies have tried to find ways... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2016-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #find ways #government agencies


Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad technology #find ways #growing number


Powa Does Away With QR Codes to Allow Instant Orders Off Print Ads, Packages

Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #find ways


Snapchat Discover Content Is Now Shareable

Media partners like CNN, BuzzFeed, and Vox will finally be able to share Discover content outside of Snapchat.Snapchat has until now been something of an island in the social media landscape: Unlike YouTube or Twitter, it wasn't possible to directly link to Snapchat content. This meant that... Continue reading at 'Fast Company'

[ Fast Company | 2015-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #find ways #discover channels #media partners #snapchat content


Innovation is the Only Way to Increase Ebook Sales

If publishers hope to grow ebook sales, they must find ways to innovate in actionable, tangible ways that will increase sales, argues Sol Rosenberg. The post Innovation is the Only Way to Increase Ebook Sales appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increase sales #find ways #publishers hope #post innovation


Big Houses Stay In the Black

Half way through 2011, at least four of the major trade publishers continue to find ways to profitably publish despite the challenges posed by the digital transition and the collapse of Borders. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital transition #challenges posed #find ways


Watching and Waiting in California

Because California is losing more Borders stores than any other state in the country, the region's booksellers are uniquely poised to find ways to turn the ramifications of the bankruptcy proceedings to their advantage. "In the long run, the indies will benefit because there will be fewer... Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #borders customers #hut landon #long run #bankruptcy proceedings #find ways #uniquely poised #borders stores