Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
News tagged with: #news corp #publishing world #standout lines #hat tip #ad guy #adland-relevant lessons #three-dimensional chess-plotting #warnermedia umbrella #toughest test #t-miss products #deliver non-stop #batting average #streaming platforms #ridiculous glut #airtight positioning #parent brand #nice reminder

Other Publishing stories related to: ' Advertising lessons learned and reaffirmed by HBO’s ‘Succession’ '


What HBO’s ‘Succession’ can teach us about advertising

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #news corp #publishing world #standout lines #hat tip #ad guy #adland-relevant lessons #three-dimensional chess-plotting #warnermedia umbrella #toughest test #t-miss products #deliver non-stop #batting average #streaming platforms #ridiculous glut #airtight positioning #parent brand #nice reminder


Lessons to Learn From the Kate Clanchy Memoir Fiasco

Why did author Kate Clanchy get an opportunity to rewrite a memoir others called out as racist and ableist? Continue reading at Book Riot

[ Book Riot | 2021-09-03 10:34:00 UTC ]
More news stories like this | News stories tagged with: #memoir


How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday

[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this | News stories tagged with: #digital media #contextual targeting #privacy regulations #consumer habits


Kogan Page holding learning and development event after lockdown success

Kogan Page is holding a half-day learning and development event online following a series of successful digital events during lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-09-06 15:08:29 UTC ]
More news stories like this | News stories tagged with: #kogan page


PWedu’s Christian Publishing Summit: Lessons Learned from Top Christian Social Channels

PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online immersion #lessons learned


Area man attempts to sell self-published book to 50 bookstores in 50 days, learns lesson along the way.

As reported in The Republic, Columbus, Ohio’s Mason Engel had already tried to get his self-published reboot of Orwell’s dystopian classic, 1984, into the hands of New York literary agents—like, right into their actual hands. After reaching number one in Amazon’s dystopian fiction category,... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-25 15:11:55 UTC ]
More news stories like this | News stories tagged with: #self-published book


6 lessons I learned by doing a paid newsletter for a year

A bit of advice before getting into online publishing’s next big thing. Last year, after nearly a decade of freelance tech journalism, I took a leap of faith and launched a paid subscription newsletter.Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-06-01 06:00:38 UTC ]
More news stories like this | News stories tagged with: #big thing #online publishing


Vintage and Riot back audio advertising and Portman to boost Harari’s Lessons

Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller

[ The Bookseller | 2018-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broader readership


'Successful' year for Cengage Learning EMEA, turnover up 11%

Cengage Learning EMEA Ltd has reported a "successful" fiscal year 2017, according to a report newly filed with Companies House, citing growth in turnover of 11.1% to £54.5m ​for the year ended March 2017. Continue reading at The Bookseller

[ The Bookseller | 2018-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies house


Lessons learned from promoting audiobooks: what works?

With the audio market on the rise Miriam Robinson looks at what publishers are doing in the space. Continue reading at The Bookseller

[ The Bookseller | 2017-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio market #lessons learned


Six Books on Spiritual Lessons Learned from Animals

Dogs are known as a man’s best friend, but new books coming from religion publishers are exploring how animals can also offer a deeper understanding of spirituality. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deeper understanding #religion publishers #books coming


China retail summit seeks to learn lessons from UK indies

Bookshops in the UK are being called on by one of China’s largest bookstore chains, Zhejiang Xinhua, and an online journal devoted to the book trade in China, Bookdao, to attend a global summit to tackle the “threat” of online retailing. The two-day forum, scheduled for 11th–12th April 2017,... Continue reading at The Bookseller

[ The Bookseller | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #challenges facing #online retailing #global summit #book trade #uk indies


Lessons Learned in Times of Crisis

From interviewing Charlie Sheen to jeopardizing five-figure deals, seven magazine pro's share their "best mistakes." The post Lessons Learned in Times of Crisis appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lessons learned #crisis appeared


What Publishers Can Learn from Eat Drink Lucky’s E-Mail Success

Executive editor Gillian Britt explains the brand’s unique format. The post What Publishers Can Learn from Eat Drink Lucky’s E-Mail Success appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-08 00:00:00 UTC ]
More news stories like this |


Download: 5 lessons from the advertising agency roundtable

LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The... Continue reading at Digiday

[ Digiday | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content #post download


Five lessons startup founders can learn from Aziz Ansari's dating struggles

Comedian Aziz Ansari opened up at a Boston marketing conference on Thursday about his dating history, including the tale of unrequited love that ultimately became the genesis of his recently published book. Ansari, who teamed up with a New York sociologist to write the book, "Modern Romance,"... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exhibition center #modern romance #unrequited love #aziz ansari


Lessons From the Leaders: What it Takes to Make Digital Video a Success

  Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good reason


The Book That Lies Behind The Success Of HBO's "True Detective"

HBO's hit new show has catapulted a 100-year-old short-story collection onto the bestseller lists.A collection of strange art nouveau stories by American author Robert W. Chambers, The King in Yellow has gone virtually unread for most of the past century. The first half of the book is made up of... Continue reading at Fast Company

[ Fast Company | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists #true detective #past century #short-story collection


ITV and BBC told to learn lessons from graphic Lee Rigby murder coverage

Ofcom clears broadcasters after complaints, but tells them to consider explicit warnings before airing 'challenging' footageRead the full Ofcom ruling on TV news coverge of Woolwich killing (P22)Ofcom has told broadcasters including ITV and the BBC to learn lessons after they aired graphic... Continue reading at The Guardian

[ The Guardian | 2014-01-06 00:00:00 UTC ]
More news stories like this |