As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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#three-dimensional chess-plotting
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As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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#nice reminder
#parent brand
#airtight positioning
#ridiculous glut
#streaming platforms
#batting average
#deliver non-stop
#t-miss products
#toughest test
#warnermedia umbrella
#three-dimensional chess-plotting
#adland-relevant lessons
#ad guy
#hat tip
#standout lines
#publishing world
#news corp
As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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#nice reminder
#parent brand
#airtight positioning
#ridiculous glut
#streaming platforms
#batting average
#deliver non-stop
#t-miss products
#toughest test
#warnermedia umbrella
#three-dimensional chess-plotting
#adland-relevant lessons
#ad guy
#hat tip
#standout lines
#publishing world
#news corp
The British author discusses having her bestselling book adapted for an Apple TV+ series starring Brie Larson: "It's different from my vision, but it doesn't mean that it's not as good at all." Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-31 10:00:32 UTC ]
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#bestselling book
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With a Kickstarter campaign now underway for the audio edition of his new book, 'Red Team Blues,' Cory Doctorow shares the mistakes of his past campaigns—and why it's all worth it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
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#kickstarter campaign
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Why did author Kate Clanchy get an opportunity to rewrite a memoir others called out as racist and ableist? Continue reading at Book Riot
[ Book Riot | 2021-09-03 10:34:00 UTC ]
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In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday
[ Digiday | 2020-12-15 02:00:43 UTC ]
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Kogan Page is holding a half-day learning and development event online following a series of successful digital events during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-09-06 15:08:29 UTC ]
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PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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#lessons learned
#online immersion
As reported in The Republic, Columbus, Ohio’s Mason Engel had already tried to get his self-published reboot of Orwell’s dystopian classic, 1984, into the hands of New York literary agents—like, right into their actual hands. After reaching number one in Amazon’s dystopian fiction category,... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-25 15:11:55 UTC ]
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A bit of advice before getting into online publishing’s next big thing. Last year, after nearly a decade of freelance tech journalism, I took a leap of faith and launched a paid subscription newsletter.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-06-01 06:00:38 UTC ]
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#online publishing
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Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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#broader readership
Cengage Learning EMEA Ltd has reported a "successful" fiscal year 2017, according to a report newly filed with Companies House, citing growth in turnover of 11.1% to £54.5m for the year ended March 2017. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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#companies house
With the audio market on the rise Miriam Robinson looks at what publishers are doing in the space. Continue reading at The Bookseller
[ The Bookseller | 2017-07-15 00:00:00 UTC ]
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#lessons learned
#audio market
Dogs are known as a man’s best friend, but new books coming from religion publishers are exploring how animals can also offer a deeper understanding of spirituality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
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#books coming
#religion publishers
#deeper understanding
Bookshops in the UK are being called on by one of China’s largest bookstore chains, Zhejiang Xinhua, and an online journal devoted to the book trade in China, Bookdao, to attend a global summit to tackle the “threat” of online retailing. The two-day forum, scheduled for 11th–12th April 2017,... Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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#uk indies
#book trade
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#online retailing
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#digital age
From interviewing Charlie Sheen to jeopardizing five-figure deals, seven magazine pro's share their "best mistakes." The post Lessons Learned in Times of Crisis appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-18 00:00:00 UTC ]
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Executive editor Gillian Britt explains the brand’s unique format. The post What Publishers Can Learn from Eat Drink Lucky’s E-Mail Success appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-08 00:00:00 UTC ]
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LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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#post download
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Comedian Aziz Ansari opened up at a Boston marketing conference on Thursday about his dating history, including the tale of unrequited love that ultimately became the genesis of his recently published book. Ansari, who teamed up with a New York sociologist to write the book, "Modern Romance,"... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-09-12 00:00:00 UTC ]
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#modern romance
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Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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#good reason