As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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The Independent Book Publishers Association held its annual IBPA University this year April 5-6 in Chicago, where 325 attendees mixed and mingled and talked shop about indie publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-08 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Simon & Schuster UK Children’s is celebrating 10 years of Sue Hendra and Paul Linnet’s professional partnership with an anniversary edition of Barry the Fish with Fingers and a board book. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Until a few years ago, online education of any sort was most often associated with digital degree mills and dubious promises of graduating college from the comfort of your own bedroom and pajamas. A new generation of students, however, has been exposed to digital learning throughout their... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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Walker Books and Collins Learning have won the relaunched British Book Award for Export, announced at the London Book Fair in association with Times Publishing and Pansing Distribution. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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#collins learning
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This is what happens when algorithms call the shots. I can still recall my surprise when a book by evolutionary biologist Peter Lawrence entitled The Making of a Fly came to be priced on Amazon at $23,698,655.93 (plus $3.99 shipping). While my colleagues around the world must have become rather... Continue reading at Fast Company
[ Fast Company | 2019-03-12 00:00:00 UTC ]
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'We look forward to going to the London Book Fair this year,' says NORLA director Margit Walsø, who reports record levels of translation funding for Frankfurt Guest of Honor Norway's titles. The post Guest of Honor Norway Heads for Frankfurt via London on Wave of Success appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-11 00:00:00 UTC ]
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Facebook content moderators are suffering breakdowns, paranoia and mental health issues according to a person who claims to be a moderator for the company, and who hosted an anonymous Reddit "Ask Me Anything" Monday night. The interview and questions took place a day after The Verge published an... Continue reading at Advertising Age
[ Advertising Age | 2019-02-27 00:00:00 UTC ]
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Arduino boards and the Raspberry Pi have taken the DIY computing world by storm, allowing users to create wildly inventive projects while learning programming and electronic building skills. If you’re just looking to get into the world of microcontroller boards, though, it can be a little... Continue reading at PC World
[ PC World | 2019-02-22 00:00:00 UTC ]
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#purchase price
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Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
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Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
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'Time will tell whether Mensch has published its first triumph or its first turkey,' writes Richard Charkin, small press publisher. The post Richard Charkin: Nine Lessons From a Small Indie Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-13 00:00:00 UTC ]
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In the digital media industry, there’s a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety because if brand safety is in jeopardy, the agency might not pay a publisher. Sponsored by OAREX. The post Trends, predictions and pitfalls:... Continue reading at Digiday
[ Digiday | 2019-02-13 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today"Facebook cannot be the entire... Continue reading at Advertising Age
[ Advertising Age | 2019-02-06 00:00:00 UTC ]
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Canongate’s publishing director, who joined the list in 2000 after a stint on work experience, explains how the cross-country indie’s brand building has resulted in its recent purple patch. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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The California Interscholastic Federation hasn’t made it easy for high school students to be multisport athletes. Summer has always been a tough balancing act in terms of practices and competitions, and with football games starting on Aug. 24 and basketball games on Nov. 12, there’s almost no... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-17 00:00:00 UTC ]
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Having attracted Nobel Prize-winner Wole Soyinka to the Pula Book Fair, Zagreb's Ivan Sršen says he sees promise in Croatia's young editors. The post Zagreb’s Sandorf Agency: Sršen on Soyinka, Sloterdijk, and Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-15 00:00:00 UTC ]
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Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-14 00:00:00 UTC ]
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The Feminist Library staff have revealed the “massive relief” of raising £35,000 for its move to Peckham. Continue reading at The Bookseller
[ The Bookseller | 2019-01-04 00:00:00 UTC ]
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The publisher of literature in translation released the final volume of Karl Ove Knausgaard's 'My Struggle' this year. But it's not done with him yet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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#final volume