Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-11 11:22:17 UTC ]

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Cannes #WednesdayWisdom. Plus, a lawsuit over sex toy ads: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   What people are talking about today It’s Day 3 of Cannes Lions, the halfway point. For those missing out on... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 10:00:00 UTC ]
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News Corp. reviews its options for News America marketing unit

News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:05:16 UTC ]
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New Writing North and Morpugo's Farms for City Children awarded News Corp funding

New Writing North and Michael Morpurgo’s Farms for City Children are among seven charities sharing £100,000 donated by HarperCollins UK parent company News Corp UK, via the annual News Corp Giving programme. Continue reading at The Bookseller

[ The Bookseller | 2019-06-18 09:16:53 UTC ]
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TaleFlick Opens Adaptation Marketplace

TaleFlick, a company that fosters relationships between Hollywood and the publishing world, has just launched “The Marketplace,” an online platform where producers, publishers, agents, and writers can connect. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
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Licensing Expo 2019: New Directions for Licensing

After several years of conservative views toward licensing in the publishing world, the pendulum seems to be swinging back toward a more expansive outlook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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BookExpo 2019: Pete Holmes On Losing (and Finding) His Religion

Comedian Pete Holmes brings his serious/funny funny/serious take to the publishing world with 'Comedy Sex God' (Harper Wave, May), a book that is part autobiography, part philosophical inquiry, and part spiritual quest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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London Book and Screen Week Names 2019 CAMEO Award Winners

The London Book Fair's public-facing festival, London Book and Screen Week, opens with its annual CAMEO Awards program for adaptations from the publishing world. The post London Book and Screen Week Names 2019 CAMEO Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-12 00:00:00 UTC ]
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What's on TV: 'Far Cry,' 'Crackdown 3' and 'Umbrella Academy'

This week is a big one for streaming platforms, as Amazon premieres its documentary series uncovering the truth surrounding Lorena Bobbitt, and Netflix presents the first season of its comic book adaptation The Umbrella Academy. For gamers, Crackdown... Continue reading at Engadget

[ Engadget | 2019-02-12 00:00:00 UTC ]
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Callaway Makes Sure You'll Remember Its Books

Remember Madonna’s 'Sex,' the 1992 succès de scandale that shook the publishing world? Or the Miss Spider books, TV series, and app? Both, and more, are the brainchildren of Nicholas Callaway, founder and CEO of Callaway Arts & Entertainment, which turns 40 this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-08 00:00:00 UTC ]
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Ridout Forms New U.K. Publisher

Amanda Ridout, former managing director of Head of Zeus and a prominent figure in the U.K. publishing world, has launched a new publishing house, Boldwood Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-29 00:00:00 UTC ]
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Bluemoose reveals plans to publish only female writers in 2020

Bluemoose Books has revealed it will only publish female writers in 2020, with co-owner Kevin Duffy lamenting how “women over a certain age are overlooked in the publishing world”. Continue reading at The Bookseller

[ The Bookseller | 2019-01-18 00:00:00 UTC ]
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The Top 10 Library Stories of 2018

PW takes a look back at some of the library stories that captivated the publishing world in 2018, and what they portend for 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
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Passing the screen test: four speakers reveal what makes a hit TV adaptation

A rise in the number and output of streaming platforms such as Amazon Video and Netflix has opened up new and profitable revenue streams for writers—but how can publishers help them grasp them? Continue reading at The Bookseller

[ The Bookseller | 2018-09-12 00:00:00 UTC ]
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Text in the city for SJP

“Sex and the City” star Sarah Jessica Parker talks to The Bookseller about moving into the publishing world with her own imprint on behalf of Hogarth. Continue reading at The Bookseller

[ The Bookseller | 2018-05-25 00:00:00 UTC ]
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The Top 10 Library Stories of 2017

PW takes a look back at some of the library stories that captivated the publishing world in 2017, and what they portend for 2018 Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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Attica Locke lives in L.A., but she writes about what she knows — black life in Texas

Few contemporary writers have portrayed black Southern life with as much wit and heart-pounding drama as Attica Locke, whose latest book is the mystery “Bluebird, Bluebird.” Formerly a writer and producer on the television show “Empire,” Locke took the publishing world by storm with her debut... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-12-08 00:00:00 UTC ]
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Benway, Bidart, Gessen, and Ward Win 2017 National Book Awards

At the 68th National Book Awards, held at Cipriani New York in Lower Manhattan on Wednesday night, politics were again front and center in the publishing world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-15 00:00:00 UTC ]
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Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek

[ AdWeek | 2017-11-02 00:00:00 UTC ]
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Andrew Wylie and the Internationalist Imperative: ‘A Profound Moral Question’

In his keynote at Frankfurt's The Markets, the arch-agent Andrew Wylie will address the forces of nationalism: 'The publishing world is in opposition.' The post Andrew Wylie and the Internationalist Imperative: ‘A Profound Moral Question’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-16 00:00:00 UTC ]
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Webcast on Virtual Communities Today

The fourth and final webcast in CodeMantra’s series on the publishing-technology connection will be held at 1 p.m. today. The subject of the webcast is virtual communities and will examine how the publishing world can use engagement and collaborative communities to its advantage. Panelists are... Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-25 00:00:00 UTC ]
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