As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
PW takes a look back at some of the library stories that captivated the publishing world in 2016, and what they portend for 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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The latest from around the publishing world. The post Industry Notes: Omeda, Lytics Team Up | Emerald Acquires RFID Journal appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-17 00:00:00 UTC ]
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Ilex Press, part of Octopus, will publish Superstars of YouTube: The 100% Unofficial Dot-to-Dot Book by Abi Daker in October 2016, featuring famous vloggers such as Zoella, Alfie Deyes and Dan and Phil. World rights are available. Zara Larcombe of Ilex said: “The popularity of YouTubers has... Continue reading at The Bookseller
[ The Bookseller | 2016-04-14 00:00:00 UTC ]
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We asked a few publishers which international titles they are especially excited to present to the publishing world at the London Book Fair this spring. The post Illustration to Thrillers, Fiction and Nonfiction: International Titles on Offer at London 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-12 00:00:00 UTC ]
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The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday
[ Digiday | 2015-12-10 00:00:00 UTC ]
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The life of an Instagram star might seem stylish and elegant, but what about the poor sidekick left holding the camera like some off-screen putz? A new video called "Instagram Husband" tells the heartbreaking (or at least relatable) story of men whose existence has dwindled into two roles:... Continue reading at AdWeek
[ AdWeek | 2015-12-09 00:00:00 UTC ]
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We take a look back at some of the library stories that captivated the publishing world in 2015, and a look ahead at what they portend for 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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We take a look back at some of the library stories that captivated the publishing world in 2015, and a look ahead at what they portend for 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Open Letter press is well known in the publishing world for its literature in translation program. It's less known in its hometown of Rochester, though the press's new French novel might change that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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Ahead of the Frankfurt Book Fair, Ed Nawotka reflects on the up-and-coming stars, those in the spotlight and behind the scenes, of the publishing world. The post At Frankfurt, It’s Time for the Superheroes of Publishing to Rise appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Amid tight security, author Salman Rushdie told reporters that the publishing world must continue to defend free speech. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
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The children’s publishing world has only 24 hours left to book tickets to this year’s Bookseller children’s conference, which is taking place next Tuesday (29th September). The day, themed around the idea of growing the children’s market by invention and reinvention, covers four key areas:... Continue reading at The Bookseller
[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
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Two graphic novels by Steve Sheinkin and former 'Village Voice' cartoonist Stan Mack each took the publishing world by surprise after becoming bestsellers for Jewish Lights recently. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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Author Lucy Beresford is launching an initiative to create a library at one of the London shelters for domestic violence charity Refuge. Beresford said: “I'm launching an initiative called Refuge for Books, asking all my friends in the publishing world to send me a copy of a book for Refuge.... Continue reading at The Bookseller
[ The Bookseller | 2015-07-02 00:00:00 UTC ]
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TV Land has given the green light for a second season of Younger, starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella. The Darren Star-produced series follows Liza, played by Foster, a 40-year-old woman who pretends to be 26 in order to get a job in the publishing... Continue reading at AdWeek
[ AdWeek | 2015-04-21 00:00:00 UTC ]
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The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications. Publishers such as us – The Columbus Dispatch & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
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Books about the natural world are now huge sellers, tapping into a new appreciation for the countryside and scepticism about material wealthBondage is so last year. Publishers who spent much of the past year in search of the next Fifty Shades of Grey are now seeking to exploit another literary... Continue reading at The Guardian
[ The Guardian | 2015-03-22 00:00:00 UTC ]
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[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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