As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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#streaming platforms
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The world’s largest election has become something of a test case in how technology giants handle fake news after years Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 19:00:27 UTC ]
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The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the premium cable network‘s all-time ratings records, as nearly 20 million viewers tuned in to find out who would get to sit on the Uncomfortable Pointy Chair. According to Nielsen live-plus-same-day data, the... Continue reading at Advertising Age
[ Advertising Age | 2019-05-20 20:41:27 UTC ]
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Although Facebook Inc. doesn’t sell robots, its researchers use plenty of them — and the company said its machines are getting a lot smarter a lot faster. The social media giant announced Friday that its engineers, working with computer scientists from New York University, have reduced the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-20 17:10:00 UTC ]
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#york university
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Although Facebook Inc. doesn’t sell robots, its researchers use plenty of them — and the company said its machines are getting a lot smarter a lot faster. The social media giant announced Friday that its engineers, working with computer scientists from New York University, have reduced the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-20 17:10:00 UTC ]
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#lot smarter
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#robotic arms
Baker & Taylor representatives will be on hand in the lounge throughout the show to answer questions about the innovative new program that can help your library can reach more deeply into the community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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On Friday, May 31, from 11:00 a.m. to noon, author service provider Book Vine Press will be in the Librarians' Lounge (Booth 557) to answer questions about its services, along with two of its authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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#answer questions
On Thursday, May 30, from 9:00-9:30 a.m. join Move Books in the Librarians' Lounge (booth 557) to learn about the books that will hook boys on reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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#publishing partners
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Midtown Comics in New York. Movie and TV adaptations have fueled growth in the comic book industry: Sales in 2018 rose $80 million from the previous year. Continue reading at The New York Times
[ The New York Times | 2019-05-08 00:00:00 UTC ]
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#previous year
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If you have a plant-related class, garden tour or other event you’d like us to mention, email me at [email protected] — with at least three weeks’ notice, please! — and we may include it later. Include a high-resolution horizontal photo, if possible, and tell us who to credit and what... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-04 00:00:00 UTC ]
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#marantos@latimes
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#plant-related class
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Julia Green, the woman who founded Bath Spa’s Masters in Writing for Young People, says teaching students humility and perserverence is the key to the course’s recent success. Continue reading at The Bookseller
[ The Bookseller | 2019-05-01 00:00:00 UTC ]
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#recent success
When Baltimore Mayor Catherine Pugh defended selling her “Healthy Holly” books to the University of Maryland Medical System, she made one specific claim that touched off concern at City Hall. Pugh told The Baltimore Sun on March 20 that she had not sold her books beyond those she provided to... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-30 00:00:00 UTC ]
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#baltimore sun
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Education content subscription model Cengage Unlimited has sold more than one million subscriptions since August 2018, according to preliminary data from Cengage. The post Cengage Cites First Full Academic Year of ‘Unlimited’ as a Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-30 00:00:00 UTC ]
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Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek
[ AdWeek | 2019-04-30 00:00:00 UTC ]
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She wrote 'All Your Worth' in 2005. Here's how her advice holds up nearly 15 years later. Continue reading at The Huffington Post
[ The Huffington Post | 2019-04-24 23:06:24 UTC ]
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#elizabeth warren
Magic Johnson, Kareem Abdul-Jabbar and Pat Riley are headed to HBO. The premium cable network has ordered a pilot for a scripted drama based on Jeff Pearlman's nonfiction book “Showtime: Magic, Kareem, Riley, and the Los Angeles Lakers Dynasty of the 1980s.” The 2014 book recounts in detail all... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-24 00:00:00 UTC ]
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When Questex, the Newton, Mass.-based publisher and event producer, was acquired by MidOcean partners in September of last year, several of its newly appointed leaders immediately saw potential in the company’s brands, products and markets, but also recognized the siloization that was occurring.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-23 00:00:00 UTC ]
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#existing properties
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Making educational materials available to all, regardless of students' disabilities, is the aim of the Benetech 'Global Certified Accessible' accreditation. The post Macmillan Learning Earns Benetech’s First ‘Global Certified Accessible’ Designation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-16 00:00:00 UTC ]
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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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#including hearst
#media companies
#premium inventory
#fraught relationship
#major publishers
Shazam!’s counterintuitive path to popularity is an object lesson in pursuing originality in a universe dominated with world-building The success of Warner Bros.’ latest superhero movie Shazam!, which took the No. 1 spot at the box office last weekend and has had critics swooning–it has a... Continue reading at Fast Company
[ Fast Company | 2019-04-09 00:00:00 UTC ]
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#capture audiences
#box office
#warner bros