As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
News tagged with:
#nice reminder
#parent brand
#airtight positioning
#ridiculous glut
#streaming platforms
#batting average
#deliver non-stop
#t-miss products
#toughest test
#warnermedia umbrella
#three-dimensional chess-plotting
#adland-relevant lessons
#ad guy
#hat tip
#standout lines
#publishing world
#news corp
It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
Margaret Atwood writes about the influence that the “Little Lulu” comics had on her as a young writer and storyteller. Continue reading at New Yorker
[ New Yorker | 2019-11-29 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#life lessons
#young writer
By 2025, industry analyst firm IDC predicts that 30 percent of all data will be real-time. The avalanche of streaming data frameworks, libraries and processing engines has created a massive learning curve for developers. We spoke with Craig Blitz, product director of cloud native application... Continue reading at Betanews
[ Betanews | 2019-11-27 10:04:35 UTC ]
More news stories like this | News stories tagged with:
#early days
#libraries
Networking happens outside of Brooklyn, and New York isn't the only game in town: a list of lessons about publishing a book and making it worthwhile. The post Lessons: The Less-Traveled Road to Getting a Book Published appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2019-11-21 11:00:05 UTC ]
More news stories like this | News stories tagged with:
#post lessons
#book published
Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-20 22:09:59 UTC ]
More news stories like this | News stories tagged with:
#hearst
Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
More news stories like this | News stories tagged with:
#subscription sales
#trim size
#paper stock
#consumer revenue
#charging people
#specific titles
#specific brand
#editorial direction
At the WIRED25 Festival in San Francisco last weekend, author N.K. Jemisin gave attendees a real treat: a two-hour crash course in imagining and building future worlds. Jemisin is the Hugo, Nebula, Locus, etc. Award-winning author of the Broken Earth series and the Inheritance Trilogy. (Literary... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-13 16:55:20 UTC ]
More news stories like this | News stories tagged with:
#inheritance trilogy
#award-winning author
Penguin Random House has joined forces with Royal Military Academy Sandhurst to publish an "inspirational book of life lessons" this Christmas. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 12:52:30 UTC ]
More news stories like this | News stories tagged with:
#inspirational book
#life lessons
#joined forces
#penguin random house
Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
More news stories like this | News stories tagged with:
#charging people
#magnolia journal
#specific brand
#audited media
#subscriber base
#significant growth
#majority stake
Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
More news stories like this | News stories tagged with:
#saturation point
#affiliate marketing
#general terms
#media companies
#digital side
#core mission
#hearst
Duolingo's library of interactive short stories is finally available for mobile, particularly for iPhones. The language-learning portal's Stories feature, which offers over 100 fully voiced bite-sized stories designed to test your reading and listeni... Continue reading at Engadget
[ Engadget | 2019-10-29 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#short stories
Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with:
#subscriber base
#long time
#seismic shift
#nielsen
The former defense secretary on what guided his decision-making over four decades in the military. Continue reading at The Washington Post
[ The Washington Post | 2019-10-24 12:19:31 UTC ]
More news stories like this | News stories tagged with:
#love letter
#defense secretary
Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-23 04:01:04 UTC ]
More news stories like this | News stories tagged with:
#previous years
#hearst
‘Please Don’t Eat Me,’ ‘The Poison Eaters,’ ‘Fight for the Forest’ and ‘Look Both Ways’ Continue reading at The Washington Post
[ The Washington Post | 2019-10-21 23:13:39 UTC ]
More news stories like this |
The breakout success of Israeli author Yuval Noah Harari’s Sapiens, as well as its two follow-up titles, was the vanguard for a surge in sales of translated work, with much of the top 20 taken up by agenda-setting foreign non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 08:05:07 UTC ]
More news stories like this | News stories tagged with:
#translated work
‘How to Catch a Mole’ is a wondrous work that will show you a new way to look at nature — and life. Continue reading at The Washington Post
[ The Washington Post | 2019-10-14 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#life lessons
The “Captain Underpants” author has launched a “Do Good” book tour for his latest “Dog Man” release. Continue reading at The Washington Post
[ The Washington Post | 2019-10-11 19:01:19 UTC ]
More news stories like this | News stories tagged with:
#massive success
#book tour
Pearson’s chief strategy officer Jonathan Chocqueel-Mangan will give insights into the publisher’s new digital-first textbook policy at FutureBook Live 2019, The Bookseller’s publishing conference. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 10:26:44 UTC ]
More news stories like this | News stories tagged with:
#futurebook live
#publishing conference