As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
News tagged with:
#nice reminder
#parent brand
#airtight positioning
#ridiculous glut
#streaming platforms
#batting average
#deliver non-stop
#t-miss products
#toughest test
#warnermedia umbrella
#three-dimensional chess-plotting
#adland-relevant lessons
#ad guy
#hat tip
#standout lines
#publishing world
#news corp
Children's author and illustrator Rob Biddulph has broken the Guinness world record for largest online art class, in collaboration with Entrepreneur First and Art World Records. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 13:43:13 UTC ]
More news stories like this | News stories tagged with:
#world record
#children's author
Alex Beecroft, formerly HarperCollins UK’s director of corporate development, has been appointed m.d. of Collins Learning. Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 04:28:42 UTC ]
More news stories like this | News stories tagged with:
#harpercollins uk
#collins learning
#harpercollins
Brian Dumaine looks at the tactics and innovations that have powered the company. Continue reading at The Washington Post
[ The Washington Post | 2020-05-29 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#big data
BookExpo officials told PW there have been more than 20,000 views of BookExpo Online's library programming alone, and that the engagement in the comments section "has been overwhelmingly positive.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookexpo online
#library programming
#comments section
#bookexpo
Thompson spoke with 'PW' about the impetus for the book, today’s widening sci-fi landscape, and her work as an activist and advocate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie success
The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday
[ Digiday | 2020-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday podcast
#revenue streams
#news publishing
Children's author and illustrator Rob Biddulph is attempting to break the world record for the largest online art lesson, in partnership with HarperCollins and global talent investor Entrepreneur First. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 15:32:05 UTC ]
More news stories like this | News stories tagged with:
#rob biddulph
#world record
#harpercollins
#children's author
One of them is that if you’re holding out hope for her to save 2020, it’s not going to happen. “Your life isn’t yours anymore,” says Michelle Obama at the outset of Becoming, the new documentary based on her 2018 memoir of the same name. She makes the poignantly self-aware comment as she... Continue reading at Fast Company
[ Fast Company | 2020-05-06 06:30:05 UTC ]
More news stories like this | News stories tagged with:
#life isn
#michelle obama
#netflix documentary
#documentary based
#memoir
The International Publishers Association's African Publishing Innovation Fund with Dubai Cares is preparing a pandemic-year round of new bursaries. The post IPA and Dubai Cares Announce Aid for African Remote Learning Efforts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-30 14:40:20 UTC ]
More news stories like this | News stories tagged with:
#post ipa
#dubai cares
#publishers association's
A new collection contains stories that cover a surprising amount of emotional territory but can still be read in a sitting. Continue reading at The Washington Post
[ The Washington Post | 2020-04-20 07:41:00 UTC ]
More news stories like this | News stories tagged with:
#short fiction
#surprising amount
One of the world's most famous bookstores was forced to close because of the coronavirus outbreak and asked for help to pay the bills Continue reading at ABC News
[ ABC News | 2020-04-12 16:59:42 UTC ]
More news stories like this | News stories tagged with:
#coronavirus outbreak
#bookstore
While schools are closed nationwide due to the pandemic, educational companies and publishers are rushing to offer digital resources for educators and families. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#educational companies
Oxford University Press (OUP) has made many of its flagship educational and home learning resources available for free, in order to support teachers, parents and learners affected by the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 06:50:42 UTC ]
More news stories like this | News stories tagged with:
#covid-19 pandemic
#oxford university press
The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:53:42 UTC ]
More news stories like this | News stories tagged with:
#covid-19 pandemic
Henry David Thoreau’s most famous book is more than a guide to nature. It’s a memoir of grieving. Continue reading at The Washington Post
[ The Washington Post | 2020-04-07 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#social distancing
#famous book
#memoir
Cut off from the world, residents of a stricken city must discover new ways to live. Continue reading at The Washington Post
[ The Washington Post | 2020-04-03 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#human spirit
The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 20:13:11 UTC ]
More news stories like this | News stories tagged with:
#book marketers
#book marketer
#tight budgets
The National Literacy Trust has launched new online zone for parents to engage children and support learning at home, with author videos, poetry workshops and illustration sessions, as schools close across the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 01:46:19 UTC ]
More news stories like this | News stories tagged with:
#schools close
A 2019 AASL Emerging Leaders team has developed a new toolkit for school librarians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#school librarians
AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
More news stories like this | News stories tagged with:
#brian lesser
#good position
#quarter results
#source familiar
#media arm
#time warner