As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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Launching in April, Little Genius Books is an independent publisher of children’s books that will offer a diverse range of board books, picture books, activity books, nonfiction, novelty books, and more. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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First Book, the nonprofit social enterprise devoted to education equity, has created a suite of resources that provides teachers and families with trusted, accessible information about the Covid-19 vaccine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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In a most unusual year shaped by the pandemic, as educators and their students faced a variety of school-day scenarios that included virtual learning, one thing was constant—the need for engaging lessons tackling STEM and STEAM concepts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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Mensah Demary, who worked alongside Yuka Igarashi at Catapult since its early days, vows to broaden Soft Skull Press's reach after being promoted to editor-in-chief. He replaces Igarashi, who moved on to Graywolf Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-22 04:00:00 UTC ]
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Before we start: yes, I am fully aware that this looks like a desperate, algorithm-gaming clickbait article but it really isn’t. Well, I hope it isn’t. Continue reading at The Bookseller
[ The Bookseller | 2021-03-22 01:49:39 UTC ]
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Bath-based gastronome Jon Croft’s four decades in book publishing and cookery TV production have reshaped the landscape, and his list’s latest title is giving back to staff working in the hospitality sectors. Continue reading at The Bookseller
[ The Bookseller | 2021-03-20 08:42:44 UTC ]
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Dr. Seuss Enterprises announced it will stop publishing six of his books. His oeuvre shows the author's work evolved and he was willing to learn from past mistakes. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-03-06 12:00:44 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Bonnier Books UK and Konnie Huq have teamed up with the National Literacy Trust to deliver a lockdown eco lesson on the Daily Mail website Mail+, with 8,000 copies of the author's latest book set to be donated to children in Bradford. Continue reading at The Bookseller
[ The Bookseller | 2021-02-26 08:40:56 UTC ]
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Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC
[ CBC | 2021-02-25 20:47:52 UTC ]
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Skyhorse Publishing, the imprint behind director Woody Allen's memoir, is considering suing HBO for sampling its audiobook for a documentary series. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-02-22 22:46:48 UTC ]
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Penguin Michael Joseph is to publish Life Lessons, a book Captain Sir Tom Moore finished writing at the end of last year. Continue reading at The Bookseller
[ The Bookseller | 2021-02-21 19:45:01 UTC ]
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Three winning university students and three instructors are honored by a new Black Stories program from Macmillan Learning. The post US Black History Month: Macmillan Learning Awards ‘Black Stories’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-18 17:52:15 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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The contest was created by Macmillan Learning "to elevate Black voices in education and in recognition of the fight for social justice inspired by the #BlackLivesMatter movement." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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Bestselling author and mindset expert Debbie King explains how these questions can help reprogram your subconscious to set you up for success. Our subconscious is filled with rules, do’s, don’ts, and “truths” we’ve been collecting since childhood.Read Full Story Continue reading at Fast Company
[ Fast Company | 2021-02-04 05:00:34 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week
[ Media Week | 2021-01-27 09:12:11 UTC ]
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The Hollywood Reporter announced this morning that a new Harry Potter series is in early development at HBO Max. Though HBO Max and Warner Bros. said in a statement that “there are no Harry Potter series in development at the studio or on the streaming platform,” multiple sources have confirmed... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-25 18:25:26 UTC ]
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The chart of the top children’s illustrators of 2020 has a familiar feel at the top, however some new faces made inroads further down the ranking. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 00:39:32 UTC ]
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