Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
News tagged with: #nice reminder #streaming platforms #hat tip #publishing world #news corp

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The Morning After: Apple has ‘fully resumed’ advertising on Twitter, according to Elon Musk

According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget

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Publishers are adapting advertising strategies for a privacy-first world

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Two-thirds of UK’s biggest advertisers to cut television spend

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[ The Guardian | 2022-11-21 00:01:39 UTC ]
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Beneath Its Pink Cover, ‘Lessons in Chemistry’ Offers a Story About Power

The best-selling debut author Bonnie Garmus created Elizabeth Zott, a chemist battling a sexist 1950s establishment, as the role model she craved — and found that readers wanted the same. Continue reading at The New York Times

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‘Lachlan gets fired the day Rupert dies’: Murdoch biography stokes succession rumors

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Geena Davis memoir shows how she learned to stand up for herself

Actor Geena Davis’ memoir “Dying of Politeness” tells the story of how her movie roles gave her the confidence to move beyond extreme deference. Continue reading at The Christian Science Monitor

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In Service of the Avant Garde: On the Unlikely Success of Siglio Press

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Hitting the Books: The early EVs that paved the way for GM's Ultium success

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Murdoch’s succession: who wins from move to reunite Fox and News Corp?

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Semafor Woos Advertisers With Promises of Depolarization

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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

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Byron Allen threatens to sue more advertisers in push to increase Black media spend

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Scholastic Buys Learning Ovations

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Ubisoft’s Rocksmith+ guitar learning service arrives on PC next week

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What Five Years with a Predatory Vanity Press Taught Me About Art and Success

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HBO Max is removing 36 shows ahead of Discovery+ merger

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