Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
News tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

Other Publishing stories related to: ' Advertising lessons learned and reaffirmed by HBO’s ‘Succession’ '

A Trial Put Publishing’s Inner Workings on Display. What Did We Learn?

The book world can be opaque to outsiders. A case offered an unusual glimpse into it, revealing curiosities about the business and details about book deals. Continue reading at The New York Times

[ The New York Times | 2022-08-19 14:50:05 UTC ]
More news stories like this | News stories tagged with: #book deals #book world

HBO Max is removing 36 shows ahead of Discovery+ merger

The union of HBO Max and Discovery+ is already causing pain through layoffs, and now the move is affecting some shows. Warner Bros. Discovery has confirmed to Variety that it's removing 36 titles from HBO Max as soon as this week while it prepares for the Discovery+ platform merger. Most of the... Continue reading at Engadget

[ Engadget | 2022-08-18 20:30:29 UTC ]
More news stories like this | News stories tagged with: #hbo max #warner bros #prevent people #episodes developed #favorite series #libraries

News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with: #digital advertising #rupert murdoch #news corporation #majority stake #book publisher #news corp

CJ Hauser on Wanting To Learn Everything From Katherine Hepburn

This week on The Maris Review, CJ Hauser joins Maris Kreizman to discuss her new memoir in essays, The Crane Wife, out now from Doubleday Books. Subscribe and download the episode, wherever you get your podcasts. * On the beauty of the second person: I have a beloved teacher, the writer Mark... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-04 08:52:39 UTC ]
More news stories like this | News stories tagged with: #maris review #crane wife #memoir

Relationships are complicated. I learned it's OK to keep secrets for a time

Michelle Pearson and her husband kept a significant development from their guests to ensure their wedding day remained carefree and special. But eventually, they brought others into their secret. Continue reading at CBC

[ CBC | 2022-07-26 08:00:00 UTC ]
More news stories like this | News stories tagged with: #significant development #pearson

Kickstarter Campaign Makes 'Peculiar Tastes' a Broad Success

A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
More news stories like this |

Once a Literary Snob, Chris Pavone Learned From the Experts

The best-selling author crossed paths with John Grisham and Pat Conroy early in his career. Here’s what they taught him. Continue reading at The New York Times

[ The New York Times | 2022-06-09 09:00:14 UTC ]
More news stories like this | News stories tagged with: #john grisham #best-selling author

James Patterson shares his formula for success. It’s pretty simple.

In the memoir “James Patterson by James Patterson,” the best-selling author opens up — kind of — about how he came to be such a force in the literary world. Continue reading at The Washington Post

[ The Washington Post | 2022-06-06 11:00:41 UTC ]
More news stories like this | News stories tagged with: #james patterson #literary world #best-selling author #memoir

Robert Goolrick Dies at 73; Became a Successful Novelist Late in Life

Being fired as an advertising executive freed him to write a blistering memoir about his Southern family and an erotic novel that became a best seller. Continue reading at The New York Times

[ The New York Times | 2022-05-21 00:03:50 UTC ]
More news stories like this | News stories tagged with: #memoir

Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #panel—scheduled #digital advertising

When You Learn Your Mother Was a Serious Writer Only After She’s Gone

In March 2021, my mother, Nancy Bourne, a lifelong nonsmoker, died of lung cancer. Two weeks before that, though, as she cycled in and out of hospital wards, she was on her laptop sending off a flurry of query letters to literary agents asking for their help in selling her first novel. Six... Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-06 08:52:38 UTC ]
More news stories like this | News stories tagged with: #lung cancer #query letters #literary agents

IAB NewFronts 2022—Amy Poehler gets a Twitch lesson and Snap makes a Cameo

Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age

[ Advertising Age | 2022-05-03 23:15:06 UTC ]
More news stories like this | News stories tagged with: #shoppable ads #multiple platforms #media companies #brand-safe inventory #harry potter

Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen

How Tolkien and Lord of the Rings inspired the commercial and artistic success of the fantasy fiction genre

The Lord of the Rings paperback edition could be said to have sparked the commercial fantasy genre as we know it. Continue reading at The Conversation

[ The Conversation | 2022-04-18 19:57:13 UTC ]
More news stories like this |

HBO Max exec admits to the app’s early flaws

Viewers have long complained about the early HBO Max app’s tendency to crash, and its lack of discoverability features. There have been a number of overhauls and fixes since then. Now we know why. Turns out that HBO Max launched its apps before they were ready in order to keep up with its... Continue reading at Engadget

[ Engadget | 2022-04-14 23:32:58 UTC ]
More news stories like this | News stories tagged with: #apple tv+ #streaming platforms #home page #biggest change #harry potter

With ‘Bittersweet,’ Can Susan Cain Replicate the Success of ‘Quiet’?

In her new book, the former lawyer and best-selling author turns her sights on a different word, one that certainly suits our times. Continue reading at The New York Times

[ The New York Times | 2022-04-05 09:00:03 UTC ]
More news stories like this | News stories tagged with: #best-selling author

Ted Cruz gave the nation a lesson on misreading kids books

Ted Cruz misinterpreted and misrepresented Black children's books as he questioned Ketanji Brown Jackson during her Supreme Court confirmation hearing. Continue reading at The Washington Post

[ The Washington Post | 2022-03-23 17:49:14 UTC ]
More news stories like this |

Still Learning: PW Talks to Shauna Niequist

Bestselling author Shauna Niequist reflects on upheaval, her evolving faith, trauma, and healing in her sixth book, I Guess I Haven’t Learned That Yet (Zondervan, Apr. 12). Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #shauna niequist #evolving faith #sixth book #bestselling author

Connecting Readers with the Right Books: Closeup on Learn with NoveList

PW spoke with Danielle Borasky, v-p of NoveList, about the vision behind Learn with NoveList and why it’s the essential platform for today’s library staff. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pw spoke #library staff

Harry Truman’s surprising successes and overlooked flaws

He was barely equipped for the presidency, but he had an outsize impact, Jeffrey Frank writes. Continue reading at The Washington Post

[ The Washington Post | 2022-03-11 13:00:22 UTC ]
More news stories like this |