As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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It’s officially October, which marks the start of National Cookbook Month. If you’re searching for some new sweet or savory treats to make, why not look to Maya Angelou? In addition to being a wizard with her literary pen game, Angelou was also a published cookbook author. In a 2011 article... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-01 15:37:41 UTC ]
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The response to the criticism of Kate Clanchy’s memoir was a moral failure on the part of white publishing—and an artistic failure too Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 18:27:25 UTC ]
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Pan Macmillan has hailed the success of its bookseller mentorship pilot scheme, which has now come to an end after 14 weeks. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 15:20:46 UTC ]
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A new paid externship program aims to entice students from underrepresented groups to consider a career in educational publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
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Like the big trade publishers, many independent publishers had surprisingly good years last year—and they were particularly well-poised to quickly adapt to market conditions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
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Hugo Gernsback once said SFF writers impart knowledge without out making us aware we're being taught. So what do they actually teach us? Continue reading at Book Riot
[ Book Riot | 2021-08-12 10:37:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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The National Literacy Trust (NLT) and Audible have teamed up to bring audiobooks to young people in custody, as well as introducing podcast-making lessons. Continue reading at The Bookseller
[ The Bookseller | 2021-08-10 19:50:50 UTC ]
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Over the weekend, the Los Angeles Review of Books published a fairly wild essay by Miguel Esteban who, at the tender age of 14, commissioned a now-famous essay on race in science fiction from Octavia Butler. The whole piece is worth a read (the gall of teenage boys! the grace of Octavia!) but... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-26 13:40:52 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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The e-cigarette-maker promised a safer product but got teens hooked, Jamie Ducharme writes. Continue reading at The Washington Post
[ The Washington Post | 2021-07-23 12:00:00 UTC ]
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“Congress is getting the message that libraries of all kinds are key to the vitality of communities,” said ALA president Patty Wong in a statement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Booksellers and publishers should not assume that the growth in the book industry seen throughout the pandemic will continue, the London Book Fair has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 14:45:12 UTC ]
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The advance of digital textbooks through lockdowns has meant a re-evaluation of the sector is long overdue, and it will require collaboration Continue reading at The Bookseller
[ The Bookseller | 2021-05-29 00:11:24 UTC ]
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At the Chicago Review of Books, Eric Nguyen discusses his new novel, Things We Lost to the Water, and how Vietnamese American literature processes the ongoing influence of colonialism, as seen in two of the book’s characters, Công and Ben. “Công’s narrative is parallel with Ben’s, who doesn’t... Continue reading at The Millions
[ The Millions | 2021-05-17 20:30:35 UTC ]
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DK has joined forces with Mrs Wordsmith, “the world's silliest learning company", on a range of curriculum-based publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 07:16:14 UTC ]
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Massimo Recalcati seems to ignore how people in the 21st century experience love. Continue reading at The Washington Post
[ The Washington Post | 2021-04-23 12:00:00 UTC ]
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