#advertising agencies

Publishing news tagged with #advertising agencies


Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at 'AdWeek'

[ AdWeek | 2019-09-27 20:14:59 UTC ]
More news stories like this | News stories tagged with: #digital content #analyzing sentiment #standardized means #advertising agencies #american association #news content #presidential election


Comscore is 'exploring all strategic options' after missing on revenue

Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-07 00:08:01 UTC ]
More news stories like this | News stories tagged with: #nielsen #quarterly loss #helped push #ongoing securities #three-firm market #measurement relationship #movie reporting #cross-platform measurement #stem decline #slightly higher #things don #rough run #advertising agencies #providesmarketing data #high priority #private-equity firms


Comscore stock down 85 percent since resignation of CEO and cash infusion from Cayman Islands fund

Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-07 00:08:01 UTC ]
More news stories like this | News stories tagged with: #nielsen #quarterly loss #helped push #ongoing securities #three-firm market #measurement relationship #movie reporting #cross-platform measurement #stem decline #slightly higher #things don #rough run #advertising agencies #providesmarketing data #high priority #private-equity firms