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Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at 'AdWeek'
[ AdWeek | 2019-09-27 20:14:59 UTC ]
More news stories like this | News stories tagged with:
#digital content
#advertising agencies
#american association
#news content
#presidential election
Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-07 00:08:01 UTC ]
More news stories like this | News stories tagged with:
#nielsen
#quarterly loss
#helped push
#ongoing securities
#three-firm market
#measurement relationship
#movie reporting
#cross-platform measurement
#stem decline
#slightly higher
#things don
#rough run
#advertising agencies
#providesmarketing data
#high priority
#private-equity firms
Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-07 00:08:01 UTC ]
More news stories like this | News stories tagged with:
#nielsen
#quarterly loss
#helped push
#ongoing securities
#three-firm market
#measurement relationship
#movie reporting
#cross-platform measurement
#stem decline
#slightly higher
#things don
#rough run
#advertising agencies
#providesmarketing data
#high priority
#private-equity firms