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Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at 'AdWeek'
[ AdWeek | 2019-09-27 20:14:59 UTC ]
More news stories like this | News stories tagged with:
#presidential election
#news content
#american association
#advertising agencies
#digital content
Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-07 00:08:01 UTC ]
More news stories like this | News stories tagged with:
#private-equity firms
#high priority
#providesmarketing data
#advertising agencies
#rough run
#things don
#slightly higher
#stem decline
#cross-platform measurement
#movie reporting
#measurement relationship
#three-firm market
#ongoing securities
#helped push
#quarterly loss
#nielsen
Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-07 00:08:01 UTC ]
More news stories like this | News stories tagged with:
#private-equity firms
#high priority
#providesmarketing data
#advertising agencies
#rough run
#things don
#slightly higher
#stem decline
#cross-platform measurement
#movie reporting
#measurement relationship
#three-firm market
#ongoing securities
#helped push
#quarterly loss
#nielsen