#viewing habits

Publishing news tagged with #viewing habits

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The last laugh: is the television sitcom really dead?

From Friends to The Thick Of It, the TV sitcom has evolved – but it’s no longer in rude health. Enter offbeat shows like Stath Lets Flats, bringing joy and potential redemptionThe sitcom has a long history of being dead. According to the former NBC president of entertainment, Warren Littlefield,... Continue reading at 'The Guardian'

[ The Guardian | 2021-10-26 14:35:04 UTC ]
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Why are we still making it so hard to understand Addressable TV?

Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space... Continue reading at 'Advertising Age'