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The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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National bookstore chain Barnes and Noble announced on Thursday that is considering a spin-off of its digital content business surrounding the Nook ebook software platform and its related hardware. The company says the Nook digital business is expanding so strongly that it could be separated... Continue reading at 'Betanews'
[ Betanews | 2012-01-05 00:00:00 UTC ]
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