#context matters

Publishing news tagged with #context matters

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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at 'Digiday'

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publisher #user experience #context matters


Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #publishing partners #digital publishing #biggest players #publishing tools #context matters #ve built #direct response #brand safety